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How we have tripled our CTR on landing page (Lots of pictures inside!)

Discussion in 'Guides, Case Studies and Tutorials' started by johnnygood, May 17, 2013.

  1. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Hey!


    We wanted to share with you way to make your landing pages even better. What we did with PPV spy tool BoxOfAds.com was checking up what type of landing pages are popular on every niche we came up with.

    We then took elements which we think were most important on it and we started implementing them one by one on our landing page. In this case study we will show you how those elements are affecting CTR in general.

    It doesn’t matter what you are promoting we have gathered examples from all niches and we are implementing them in one one our choosing which is weight loss.
    We have created 19 versions of our LP starting with basic one which was made for this split test.

    We wanted to ask you which one you think will get biggest CTR :). Soon we will share results with you.


    1.Basic Version
    [​IMG]

    2.Highlighted Header
    Inspiration
    [​IMG]

    Our Landing.
    [​IMG]

    3.Highlighted Product
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    4.Red Header
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]
     
    4 people like this.
  2. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    5.Simple Borader
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    6. Arrow on CTA
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    7. Less Content (focus on Product and Header)
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    8. Security Cerftificates (4 of them)
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]
     
  3. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    9. Security Certificates(2 of them)
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    10. Eye catching Background on CTA
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    11. One Line Header
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    12. Three line header
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]
     
  4. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    13. Benefits showed with bullets
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    14. Button changed to Continue
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    15. CTA changed to questions
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    16. Multichoice CTA
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]
     
  5. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    17. Coupon Tag Added
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    18. Product Shown instead of “effect”
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]

    19. Warning Signs
    Inspiration

    [​IMG]

    Our Landing.

    [​IMG]
     
    2 people like this.
  6. Andy Haskins

    Andy Haskins Affiliate affiliate

    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Great posts there and lots of tactics for people to pick up :)

    Have you tested any of these, would be great to see some figures.
     
  7. azgold

    azgold Moderator moderator affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Gee, I find it hard to pick just one of each, they all seem good. :) My guess would be the one with security certificates or the one with arrows instead of bullet points for the weight loss one. The others, mmmm, the ones with the long red arrows. Those are my answers for no other reason than that's what caught my eye as I scrolled through.

    Question: is the misspelling of 'counting' intentional?
     
  8. lokiys

    lokiys Get your fix Ninja! affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    That post would be good if OP could give us, awesome CPAFix members, photoshop files instead of static pictures what every one can find in google ;)

    Cheers
     
  9. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Results are comming soon :) And we have created all those landing pages nothing premade used here. Point of this is to show how to look at data at spy tools.
     
  10. IMsights

    IMsights Affiliate affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    What a great example of split testing! It gives me some ideas of what to test. If I were to pick one, I'd say the yes/no question or the multichoice will get higher CTR. Looking forward to see the test result and thanks for the share! :)
     
  11. K

    K Administrator Administrator affiliate

    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Could you summarise the results and findings inane clear post please.
     
  12. johnnygood

    johnnygood Service Manager Service Manager affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Aye so here are the results of our split test.


    First of all our basic landing page had 0,74% of CTR which is pretty low and not profitable no matter what we would be selling :p


    Winning Landing Page was number 15th with CTR 6.77% so as we can see we managed to increase CTR by a lot with simple question to our users to
    increase engagement.

    [​IMG]

    2nd place goes to landing page number 4th with CTR of 3.76% we had a red header over here

    [​IMG]

    3rd place goes to landing page 9 with 2 security buttons CTR of this one was 3.05%.

    [​IMG]

    Some of landing pages that are worth testing with CTR>3%

    #18 3.03%
    [​IMG]
    #7 3.01%
    [​IMG]




    Some other conclussions.
    -With this test we see that there's no difference between number of lines in header.
    -There is a huge difference between using lot's of security logos and only 2 of them (#7 at 1,50% and #8 at 3.05%)
    -element which actually lowered CTR for us was warning sign #18
    -coupon tag has increased CTR for us with female demo #16
    -boarding was kinda netural element that increases by a bit CTR but doesn't affect position of other elements #4
    -users are clicking more on continue button instead of final action on a button.
     
    gaston and kunawatc like this.
  13. Effect

    Effect Affiliate affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    amazing thank you for this one
     
  14. K

    K Administrator Administrator affiliate

    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Nice results thanks man, looking forward to more...
     
  15. walker254

    walker254 Affiliate affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    This is exactly what I am looking for!!. Thank for sharing your case study about PPV.
    it's really give me an idea to find the way to promote CPA offer via PPV advertising.
     
  16. rahxephon

    rahxephon Affiliate affiliate

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    Re: How we have tripled our CTR on landing page (Lots of pictures insi

    Thanks Johnny for very nice sharing. But for the Winning Landing Page, whatever yes or no button clicked by visitor all send to the offer page, right?
     
  17. umerjutt00

    umerjutt00 Affiliate affiliate

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    I will be waiting for the results too.
     
  18. royalrevenue

    royalrevenue Banned

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    Great post ...you rocks
     
  19. LukePeerFly

    LukePeerFly Super Moderator Super Mod moderator Affiliate Manager Service Manager affiliate

    Fantastic post. Nice work!
     
  20. theta98

    theta98 Affiliate affiliate

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    What do you use to create your landing pages? Just HTML/PHP?
     

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