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How to use Similar Web to decide what is the best traffic source?

Kay Huang

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I've just started using Similar Web, can you help me to get some results from the stats that I got from them?

A. Here is the traffic sources listed by Similar Web for the product I want to promote:

traffic_source.jpg

Please help me to analyze the results here. You can see that traffic from Mail and Search are very little. Does that mean that both PPC Bing ads and Email Marketing can be eliminated from the campaign?

B. Referrals is a big source of traffic. Below is what I know about referral sites:

referral_sites.jpg


I've got a few questions here:
Q1. The top Referring Site is a product that is in the same niche called "Abundant Mind". But I went to their website and can't find anywhere that they have a link to the product I want to promote? Same with the third website FREE Law of Attraction books I can't find anywhere that they have link to my product.
Q2. The second top referring site is Tinyurl. I'm not sure if it's a banner ad in the Tinyurl website or someone used a Tinyurl link to go to my product website?
Q3. The fourth site The Law Of Attraction - Learning The Secret Law of Attraction is a blog site. I can see where the link to my product is. But when I put this blog site url into the Similar Web search bar, mostly it said "Not Enough Data". So I can't find out where this blog site is getting traffic from?
Q4. The fifth website Free Law of Attraction Video is just a landing page that sends people to the sales page. I can get some information about traffic source for this site through Similar Web. It shows that 95% traffic is from Facebook. So does that mean Facebook advertising is a good way to get traffic for this product?
Q5. The top destination sites are showing Aweber is the first one. Does that mean that email marketing is still working? But from the traffic source can see that very few traffic come from emails.

The result I get from all the above stats is that a banner ad in Tinyurl site and Facebook ads are ways to go for this product. What is your opinion?
 
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A1/2 - it's possible that in these sites there are pop ups that refer to the product or the pop up is in another website but goes through their domain in the process.
A3 - similar web have info on about 80 million sites so there are still many website they haven't crawled through.

I would concentrate on social media (facebook etc')
 
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