Sage
Member
Does online digital marketing mean that traditional marketing is dead?
No, in fact I have a buddy who sales W&D
Why Digital Marketing?
Grow your business by investing into your business. Remember, you want to work
ON your business, NOT “in” your business.
BRAND Name & Authority
This days, you should know that your website name should reflect your digital product or brand.
Why not through in a brand logo to help define your brand/authority site?
Terms of service & privacy policies
You email address should be professional to match your domain and keep it looking
professional.
Your Authority sites should include:
How to find a profitable niche
1. Are there multiple offers time after time?
2. Are customers often buying in the niche?
3. Do you feel you can market this niche?
4. Are you passionate about this niche?
Example – Education, dieting, Yoga, Investing, Quit smoking, gardening,
You can use business names like:
Forums – great place for inspiration
Amazon – Note best selling items (just create a product to compete)
Magazine.com – each magazine cover is to be used as INSPIRATION to
develop a product.
Clickbank – Tool for market research to see what’s selling and selling
CONSTANTLY
Offervault – Think outside the box
How to build an Opt-In Page
Place where people opt-in to your subscriber list by acting on a free report /
video.
The basic elements of an Opt-In page have the following:
o HEADLINE
o List of benefits of the gift
o Opt-in box (email address box for auto-responder)
o Graphics, buttons, arrorws
You’ll need stock images
Leadpages.com
Clickfunnel.com
The AutoResponder service
In order to enable your communications with customers you can choose any one of
the following:
Email Marketing Software & Autoresponder from GetResponse
iContact - Email Marketing
Email Marketing Software & Email Marketing Newsletters from AWeber
Email Marketing and Marketing Automation from Sendlane
After choosing an autoresponder you have to:
1. Correctly set-up your campaign (10-15 mins)
2. Finding the freebee to offer in your opt-in page
a. The word “FREE” is powerful – this is effective because busy people
want free information / offers. Make it VERY ENGAGING & ENTICING!
b. Where can you find your freebee?
i. Plrassassin.com (private label rights)
ii. Idplr.com
iii. oDesk
iv. Elance
v. iWriter
vi. Guru
3. Your freebee needs to be a FOCAL point to sell other products. Once they
take your free offer, then there is a possibility they will pay for other related
offers from you?
4. How can a freebee (.pdf/video), result in a paid offer?
5. Now, on the TYP… you upsell them
a. (example: Thank you for requesting my FREE offer – it’s being sent to
your email. Meanwhile watch this video that shows you to …. ) This is
a soft sell that can be very profitable.
Writing your autoresponder email series
Some rules of email marketing
1. Mail your list every day!
2. Give you subscribers DIFFERENT kind of emails! Mix it Up with Promos,
relationship emails, free information, BE UNIQUE to keep subscribers
ENGAGED!
3. Make sure your emails are ENGAGING! VERY JUMPY! Not just boring crap!
What are the 3 types of emails?
1. Content email – This provides subject relevant FREE content with no strings
attached, which builds loyalty! This results in click-throughs! (checklists,
articles, my blog or other peoples blog).
2. Relationship builder emails –
a. Example – Ladies & Gentlemen, I found this awesome blog (not mine),
which I found this awesome blog that discusses blah blah, that I fell in
love with and I couldn’t NOT share it with you. Go check it out, here is
my quick summary of it.
b. Hold a webinar
a. send videos
b. send tweets
c. send facebook
d. send links to my blog
e. Google hangouts with customers (1 dedicated hour , host a free
hangout to anyone live and engage)
3. Sales email – Sales can lead to building relationships with “Customers” and
not just subscribers!
a. Every part of your email strategy brings you either closer or further
from $ale$.
b. Always treat your list & customers like your BEST FRIEND and money
will come to you!
c. Create a business YOU would want to buy from yourself!
How do you get web traffic to your opt-in page?
1. Traffic is your Life Source when it comes to online digital marketers
2. Sources of Traffic
3. Free Traffic Sources
a. Traffic = Prospects
b. Prospects = Potential Subscriber
c. Potential Subscriber = Potential Customer
d. Customers = Sales
e. More Sales = More $$$$$
f. More $$$$$ = More Scale & Growth
g. More Scale & Growth = Bigger Brand
a. You either need money or time
b. Or BOTH!
a. Forums
b. Solo Ad Swaps
4. Paid Traffic Sources
c. Blogs
a. Paid Solo Ads – When you ask someone how already owns a list of
TONS of subscribers to mail on MY BEHALF. This way my opt-in page
has a better chance to gain SALES with highly engaged customers of a
related niche
b. Facebook Ads
c. Bing Ads
d. Google Ads
e. Pinterest Ads
f. Banners
How to plan your launch
1. Identify your audience
2. Pick you niche – you have to be interested in solving your customers
problems.
3. Confirm that your niche can make money and is currently selling
4. Is there a large audience in your niche?
5. What questions are they already asking? Remember – You want to solve
their problems and SERVICE them with a SOLUTION
6. Where are they already buying from?
7. What are they paying for these products/services (find specifics here to
measure against).
8. This will result in specific landing pages, to result in HIGH CONVERSIONS!
9. You must understand and get to know your market! This of it as a game, like
you’re going undercover to be accepted into the group.
10. It is important that your follow-up emails keep customers engaged!
11. Where do they live/shop/go to school/travel/how old are they?
Understand my competition
1. You want to go where LOTS of existing ads exist & marketing. Go with the
Flow (keep on flowing).
a. What are they selling?
b. Where are they selling?
c. How are they selling?
d. What prices are they charging?
Where to research?
1. Facebook
a. search for “likes”, to make sure TONS of people already hang out
there.
b. How long has the FB site been up?
c. How many shares for each pic/products/deals!
2. Amazon books
3. Amazon Physical products
4. Ebay
5. Magazines.com
6. Google
7. Similarsites.com
Solve Customer Problems
1. Be willing to adhere to sell what your market WANTS.
2. Go with the market trends, be like water and FLOW by:
a. selling the items they want
b. in the ways they are already buying
c. at the prices they are used to paying.
3. After you’ve researched your niche, be SPECIFIC in your solution, which
should be solving the customers SPECIFIC problems.
4. This allows you to cater to customers needs, which will improve customer
engagement.
Authority
Keep your page simple but authoritative; meaning don’t be a nobody and prove
you’re a real vendor with real solutions and you have a web presence.
1. Have a privacy policy
2. Logo
3. Links that work.
Did this help you? Please give me your feedback or share your own ideas w/ me!
Thanks all!
~Sage
No, in fact I have a buddy who sales W&D
Why Digital Marketing?
- Low cost of entry
- Easy to track metrics and identify your strengths & weaknesses
- Click through
- Site visitors
- Where visitors clicked
- Very Easy to SCALE!
Grow your business by investing into your business. Remember, you want to work
ON your business, NOT “in” your business.
BRAND Name & Authority
This days, you should know that your website name should reflect your digital product or brand.
Why not through in a brand logo to help define your brand/authority site?
Terms of service & privacy policies
You email address should be professional to match your domain and keep it looking
professional.
Your Authority sites should include:
- Facebook Page
- Blog
- Twitter Account – Promote flash sales / free reports
- YouTube -> use Adsense or affiliate links in the description
- Keep you customers interested & engaged!
- This results in brand loyalty and more sales!
- You want an army of promoters helping push your digital information
How to find a profitable niche
1. Are there multiple offers time after time?
2. Are customers often buying in the niche?
3. Do you feel you can market this niche?
4. Are you passionate about this niche?
Example – Education, dieting, Yoga, Investing, Quit smoking, gardening,
You can use business names like:
Forums – great place for inspiration
Amazon – Note best selling items (just create a product to compete)
Magazine.com – each magazine cover is to be used as INSPIRATION to
develop a product.
Clickbank – Tool for market research to see what’s selling and selling
CONSTANTLY
Offervault – Think outside the box
How to build an Opt-In Page
Place where people opt-in to your subscriber list by acting on a free report /
video.
The basic elements of an Opt-In page have the following:
o HEADLINE
o List of benefits of the gift
o Opt-in box (email address box for auto-responder)
o Graphics, buttons, arrorws
You’ll need stock images
Leadpages.com
Clickfunnel.com
The AutoResponder service
In order to enable your communications with customers you can choose any one of
the following:
Email Marketing Software & Autoresponder from GetResponse
iContact - Email Marketing
Email Marketing Software & Email Marketing Newsletters from AWeber
Email Marketing and Marketing Automation from Sendlane
After choosing an autoresponder you have to:
1. Correctly set-up your campaign (10-15 mins)
2. Finding the freebee to offer in your opt-in page
a. The word “FREE” is powerful – this is effective because busy people
want free information / offers. Make it VERY ENGAGING & ENTICING!
b. Where can you find your freebee?
i. Plrassassin.com (private label rights)
ii. Idplr.com
iii. oDesk
iv. Elance
v. iWriter
vi. Guru
3. Your freebee needs to be a FOCAL point to sell other products. Once they
take your free offer, then there is a possibility they will pay for other related
offers from you?
4. How can a freebee (.pdf/video), result in a paid offer?
5. Now, on the TYP… you upsell them
a. (example: Thank you for requesting my FREE offer – it’s being sent to
your email. Meanwhile watch this video that shows you to …. ) This is
a soft sell that can be very profitable.
Writing your autoresponder email series
Some rules of email marketing
1. Mail your list every day!
2. Give you subscribers DIFFERENT kind of emails! Mix it Up with Promos,
relationship emails, free information, BE UNIQUE to keep subscribers
ENGAGED!
3. Make sure your emails are ENGAGING! VERY JUMPY! Not just boring crap!
What are the 3 types of emails?
1. Content email – This provides subject relevant FREE content with no strings
attached, which builds loyalty! This results in click-throughs! (checklists,
articles, my blog or other peoples blog).
2. Relationship builder emails –
a. Example – Ladies & Gentlemen, I found this awesome blog (not mine),
which I found this awesome blog that discusses blah blah, that I fell in
love with and I couldn’t NOT share it with you. Go check it out, here is
my quick summary of it.
b. Hold a webinar
a. send videos
b. send tweets
c. send facebook
d. send links to my blog
e. Google hangouts with customers (1 dedicated hour , host a free
hangout to anyone live and engage)
3. Sales email – Sales can lead to building relationships with “Customers” and
not just subscribers!
a. Every part of your email strategy brings you either closer or further
from $ale$.
b. Always treat your list & customers like your BEST FRIEND and money
will come to you!
c. Create a business YOU would want to buy from yourself!
How do you get web traffic to your opt-in page?
1. Traffic is your Life Source when it comes to online digital marketers
2. Sources of Traffic
3. Free Traffic Sources
a. Traffic = Prospects
b. Prospects = Potential Subscriber
c. Potential Subscriber = Potential Customer
d. Customers = Sales
e. More Sales = More $$$$$
f. More $$$$$ = More Scale & Growth
g. More Scale & Growth = Bigger Brand
a. You either need money or time
b. Or BOTH!
a. Forums
b. Solo Ad Swaps
4. Paid Traffic Sources
c. Blogs
a. Paid Solo Ads – When you ask someone how already owns a list of
TONS of subscribers to mail on MY BEHALF. This way my opt-in page
has a better chance to gain SALES with highly engaged customers of a
related niche
b. Facebook Ads
c. Bing Ads
d. Google Ads
e. Pinterest Ads
f. Banners
How to plan your launch
1. Identify your audience
2. Pick you niche – you have to be interested in solving your customers
problems.
3. Confirm that your niche can make money and is currently selling
4. Is there a large audience in your niche?
5. What questions are they already asking? Remember – You want to solve
their problems and SERVICE them with a SOLUTION
6. Where are they already buying from?
7. What are they paying for these products/services (find specifics here to
measure against).
8. This will result in specific landing pages, to result in HIGH CONVERSIONS!
9. You must understand and get to know your market! This of it as a game, like
you’re going undercover to be accepted into the group.
10. It is important that your follow-up emails keep customers engaged!
11. Where do they live/shop/go to school/travel/how old are they?
Understand my competition
1. You want to go where LOTS of existing ads exist & marketing. Go with the
Flow (keep on flowing).
a. What are they selling?
b. Where are they selling?
c. How are they selling?
d. What prices are they charging?
Where to research?
1. Facebook
a. search for “likes”, to make sure TONS of people already hang out
there.
b. How long has the FB site been up?
c. How many shares for each pic/products/deals!
2. Amazon books
3. Amazon Physical products
4. Ebay
5. Magazines.com
6. Google
7. Similarsites.com
Solve Customer Problems
1. Be willing to adhere to sell what your market WANTS.
2. Go with the market trends, be like water and FLOW by:
a. selling the items they want
b. in the ways they are already buying
c. at the prices they are used to paying.
3. After you’ve researched your niche, be SPECIFIC in your solution, which
should be solving the customers SPECIFIC problems.
4. This allows you to cater to customers needs, which will improve customer
engagement.
Authority
Keep your page simple but authoritative; meaning don’t be a nobody and prove
you’re a real vendor with real solutions and you have a web presence.
1. Have a privacy policy
2. Logo
3. Links that work.
Did this help you? Please give me your feedback or share your own ideas w/ me!
Thanks all!
~Sage
