How To Craft A Winning Ad+USP?

[epmarshall]

Hi,

Does anyone have any pointers for how to write good ads? I try to incorporate USPs into my ads, but I'm not really sure how to tell if it's effective or not. Testing helps with identifying good ad copy and USPs, but is there any way I can write great ads from the start that I know will do well?

Also, if I come up with a good USP, won't people just copy it? Is that just something I'll have to deal with?

Thanks in advance for the help.

 

[K]

Recently when it comes to copy my highest CTR's have come from the simplest of copy.

Literally walk people through it as if they're dumb. Don't overthink it.

If you're selling and iPhone and people need one, tell them!

"You need to buy an iPhone and we sell them, click HERE to buy"