The success of an advertising campaign depends on the choice of a good offer. There’s no point in optimization, accurate targeting, good promotional materials, if the advertiser misses calls from customers, and the browser web game doesn’t work.
RichPush ad network tells you how to choose a good offer that will bring you a lot of conversions and attract users.
Original data
Customarily, offers have:
- A selling preposition, that is, the product or service itself, the name, the advantages and originality;
- GEO data, that is, the countries which the offer will be advertised in;
- A vertical which the preposition belongs to;
- The ask price; usually, it is stated on the landing page;
- Indication of value with or without VAT;
- Acceptance and processing time of incoming applications;
- Service testing, goods testing, offer testing;
- Limit per day.
The webmaster can influence what happens with the advertising campaign before the user submits an order. After that, everything depends on the advertiser and the speed of application processing.
There are no strict rules on how to choose an offer, but there are 10 recommendations to follow.
1. New format
Choose unusual formats of prepositions. For example:
- online casino with a catchy and unique website design;
- an agent in a new form factor, for example, in effervescent tablets or in sprays;
- online game with a captivating plot and unusual graphics.
2. «24/7»
Choose an offer whose operators accept customer requests around the clock. If the user has to wait till Monday morning to submit a request, they might change their mind.
3. Suspicious prices
Offers with prepositions like “Special price: $1” quite effectively convert into an order. But the advertiser only pays for confirmed ones.
Oftentimes, prepositions like that imply that “1 pack is for free,” but the offer is valid only when you buy 10 packs for a hefty price. Naturally, many users decline their orders.
4. Check call center performance
See it for yourself how the advertiser works with clients. Submit a request for a product and wait for the call from an operator. If you have not been called back after filling out the form, or the call center doesn’t pick up the phone, you shouldn’t choose that offer.
5. Payment methods
If the goods are delivered only after prepayment – decline the offer. The same rule works if it’s impossible to place an order choosing the cash on delivery payment method.
In 80% of cases, users will ignore the offer, because when shopping online, there’s always a permanent fear of deception.
6. Statistics
Notice how quickly statistics and order statuses are updated. Timely statistics are a guarantee that you won’t be working with your push-notification ad campaigns blindly.
7. Reliable affiliate program
Choose trusted affiliate networks that have a lot of positive feedback from webmasters. This approach will help you to avoid shaving.
8. Split testing
A / B testing is suitable not just for testing retail bundles, but also for testing offers. Choose a suitable offer and get it tested:
- proposition;
- selling price;
- the same offers at the same price from different affiliate programs.
9. Quality of the landing page
Check the design of advertiser’s landing page. Your efforts will be meaningless if after users click on an attractive push-notification and an intriguing prelander, they see a landing page with low-quality content that takes too much time to load.
10. Keep up with trends
Choose something trendy to advertise. Offers can be seasonal, competitive or just popular for GEO. Such proposals are interesting to the target audience, which means that they can easily be converted with push-notifications.
Summary
Choosing a profitable offer depends on webmaster’s experience. You gradually develop a professional instinct and assessment skills for the prospects of the offer.
If these skills haven’t developed yet, then we recommend that you:
- carefully analyze the terms of the offer;
- choose quality push traffic.
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