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How Pop Ups More than Double my Opt In rates.

Discussion in 'Guides, Case Studies and Tutorials' started by K, Mar 15, 2013.

  1. K

    K Administrator Administrator affiliate

    howpopupsmorethandoublemyoptinrates.png
    How Pop Ups More than Double my Opt In rates.

    This is a short case study to show you how effective Pop Ups can be on your affiliate sites.

    Pop Ups

    Pop ups are things that pop out of the screen when you visit a website. They are usually set per visitor IP to show when a new visitor comes onto a site. They are used for many reasons but the most popular is to gain email opt ins or registrations. I started using a pop up on CPAFix just under a year ago and the results were incredible. I now use pop ups on a lot of my own affiliate sites and other projects. The key is to split test the copy, call to action and layout to see what works best for you.

    Results

    popupstats.jpg

    As you can see from the stats above, I didn't have the pop up live in April 2012 and place it into the site towards the end of May 2012. After letting it run for a month or so to test you can see a clear growth in user sign ups via the pop out.

    In fact we did over 200 more sign ups in July than we did in April. The pop up works!

    Since this test I have messed around with the copy and layout several times to get my best results. We now see a huge 250% growth on sign ups each month after the pop up was installed. This also mirrors the sign ups increased on some of my other sites and blogs.

    Things to use on Pop Ups

    You can test what converts better for your site but here are the most popular things to test on a pop up,

    • Register
    • Email Opt in
    • Buy Now
    • Download Now
    • Read More
    • Sign Up
    • Get Newsletter
    • Like/Share
    • Coupon
    and many more.....it's worth testing all the above to see what works for your traffic.

    What Pop Ups to use

    On most of my HTML site I use custom code but I can recommend two amazing plugins i've used before.

    PopUp Domination

    popdom.jpg

    A great piece of kit, possibly the most well used and known pop up plugin. Very nicely packaged together with some quality professional designs.

    Download Here.

    Ninja PopUps

    ninjapopup.jpg

    Amazing plugin for WordPress, cheaper and possibly more robust than PopDom. Also has more styling options which make it a bargain.

    Download Here.
     
    Last edited: Aug 29, 2014
    Tuan likes this.
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  3. Andy Haskins

    Andy Haskins Affiliate affiliate

    Great post K.

    Having used Popup Domination myself I can vouch for it being a great plugin (both Wordpress and Standalone). Just visit most blogs out there and you will see them utilizing it!

    Yet to use the other you mentioned but would be interested in hearing peoples thoughts.
     
  4. Jay Wessman

    Jay Wessman Affiliate affiliate

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    Yeah I use Popup Domination and it works a treat. Hadn't heard of Ninja Popups before but their templates look pretty nice.
     
  5. K

    K Administrator Administrator affiliate

    It's really nice tbh, i'm using it from now on...a lot cheaper than PopDom and also more variations etc!
     
  6. Tuan

    Tuan Affiliate affiliate

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    Yeah, this looks pretty nice. Thanks for sharing K.
     
    K likes this.

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