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How do I optimize my mobile campaigns to get them profitable?

Discussion in 'Tracking' started by tabo603, Oct 10, 2013.

  1. tabo603

    tabo603 Affiliate affiliate

    So this is sort of a followup to my previous question(s).

    Let's say i have accumulated traffic and data already, have conversions, but am in the red.

    What do you tweak in your mobile campaigns to make them profitable?

    Thanks again.
  2. charles_ngo

    charles_ngo Affiliate affiliate

    Well I don't wanna reveal too much of the optimization process as it's one of my key competitive advantages.

    I will say that the top 3 most important variables are testing the offers, cutting out unprofitable carriers, and getting really high CTR ads so you can get cheaper clicks.

    Other elements to test include: landing pages, operating system, handsets, publisher targeting, etc.
    1 person likes this.

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