Hi guys,
Just got a few questions I`d like at ask any of you that has some experience with Bing ads..
Quality Score.. Is the quality score based on the keywords relation to the landing page or does the actual `Ad` come into the equation in equal parts.
So If I had a keyword `anti aging` and the Ad was just `look younger ect` with a QS of 6/10 would I get the better results by trying to improve the lander by adding `Anti aging` keywords ect or just adding `Anti aging` in the ad copy ?
I would think that the Ad copy is important but I`m not sure where my focus should be to improve QS should it be on the Lander or keeping the ads move relevant with tighter ad groups so I can make sure the keyword is always in the ad body.
With the landing pages does it also work like `on page SEO` where including certain keywords in H1, 2 , 3, Bolding keywords ect ect.. will increase the quality score and is there penalties for keyword stuffing ?
Could I also ask how you determine the starting point of your bids and how you should increase and decrease, So I am starting a campaign with a CPA skincare product it has a $32 payout the niche is pretty competitive as you all will know where you you start your bids if you had around $20 a day budget ?
Thanks for any help
Just got a few questions I`d like at ask any of you that has some experience with Bing ads..
Quality Score.. Is the quality score based on the keywords relation to the landing page or does the actual `Ad` come into the equation in equal parts.
So If I had a keyword `anti aging` and the Ad was just `look younger ect` with a QS of 6/10 would I get the better results by trying to improve the lander by adding `Anti aging` keywords ect or just adding `Anti aging` in the ad copy ?
I would think that the Ad copy is important but I`m not sure where my focus should be to improve QS should it be on the Lander or keeping the ads move relevant with tighter ad groups so I can make sure the keyword is always in the ad body.
With the landing pages does it also work like `on page SEO` where including certain keywords in H1, 2 , 3, Bolding keywords ect ect.. will increase the quality score and is there penalties for keyword stuffing ?
Could I also ask how you determine the starting point of your bids and how you should increase and decrease, So I am starting a campaign with a CPA skincare product it has a $32 payout the niche is pretty competitive as you all will know where you you start your bids if you had around $20 a day budget ?
Thanks for any help