Health Care... Co-Reg way to go?

[lsanto]

Your 2 Cents Requested:

I have a product which you would think would be a hot seller (and it is). Discount medical that WORKS. An alternative to health insurance if you cannot afford or qualify for traditional health insurance.

I have seen over the last few years the number of channels which I can market and generate leads for our call rooms deteriorate however.

It has become such a burden to get leads since we cannot generate our own. Some trends i noticed some time ago is that:

A) Fresh/Realtime leads are just as effective as 30 day old or "used" leads (which I am able to run several call rooms off of)

B) Blogging is nearly impossible since for every 1 blog I could produce generating attention, I can guarantee there are 5 blogs which contradict any statement made praising a discount medical solution

C) There are few networks/companies which can market or really exploit the health care niche effectively (without putting a dent in your wallet); and those whom are, are tied up for the most part by big programs like ehealthinsurance.

D) SEO - Google/Yahoo - Once again a not-so-cost effective tool. Does it convert? YES. Are the keyword prices ridiculous? ABSOLUTELY. - Don't plan on getting a blog, forum, or anything along these lines to move up on Google either, because health care is one of the most discussed topics during this election year.

So I am left to ask... Is Co-Reg my only option left?

FYI: I already have a CPS/CPA mechanism set-up launching in November; this is only regarding call-room lead gen.

 

[jazzguy]

I'm not sure what you mean by Co-reg? Are you referring to a JV (Joint venture) partner ship? All the best.

 

[Linda Buquet]

Hi lsanto,

I don't play in the co-reg world. I imagine some of my clients use co-reg as part of their strategy, but I don't really know that much about it.

Lyle I didn't know for a long time either. It stands for co-registration and I think it works like this. You sign up for a magazine and after you give your info there is a check box saying "we thought you may be interested in a free subscription to XYZ magazine" and you check yes they pass you on as a lead. OR Typically it's a way of getting opt-in email addresses. "Since you are interested in information about X, we thought you may be interested in info about Z.

Or for more direct lead gen : "since you subscribed to our car magazine would you like a free quote on car insurance from 5 companies who will fight to try to give you the lowest rates." So if I sell insurance I could do a co-reg with the magazine company to get leads.

So it's sort of co-marketing with a lead form or opt-in email form and typically termed as co-reg by big companies, which is why we don't hear about it much in the affiliate space. It's a way to piggy back off of someone else's existing marketing effort and customer base and just pay per lead or email address. (I think I explained right?)

Is that close, lsanto???

 

[jazzguy]

Ah ha...! Thanks for that Linda...ya learn something new everyday. And if by chance, that's not what Isanto means, it still sounds good... All the best.

 

[lsanto]

Ah ha...! Thanks for that Linda...ya learn something new everyday. And if by chance, that's not what Isanto means, it still sounds good... All the best.

Yes we do learn something new everyday!

Linda you are right on the money. However with Co-Reg, as with everything else these days; we can get interactive. There are several options in targeting a niche with this marketing type, such as you sign up or purchase ITEM A and within the same form If you want to read more about ITEM B (my product) you can read, and signup/purchase ITEM B, the issue is quality over quantity. In the call-room biz I would prefer quality; however we never seem to get away from quantity.

The main issue I am facing these days is a slow raise in one side of the equilibrium (cost of lead vs. cost of sale); the cost of leads to us are not changing much, its the quality. Therefore raising the cost of the sale since we must purchase more leads.

 

[Linda Buquet]

Oh good. Glad to know I wasn't too off base. Like I said have never done anything on that side of the biz.