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what are your top 3 competitors doingMy best piece of pillar content is currently ranked 24, the keyword I'm targeting gets 4400 monthly searches.
I recently added some video to the article but it hasn't had any effect on the position for my target keyword.
Although it did add a couple of extra keywords into the top 100. I'm interested to see where they end up and if I can push them up the serps a bit.
2. Develop More Quality Content
With a word count of 2,000 to 5,000, pillar pages are longer than a typical blog post, so they create tons of content for search engines to scan.
The shared research that goes into a single piece of pillar content allows future pieces to sprout from that topic, which creates even more content for SEO.
Pillar content can become video scripts, individual blog articles, and social media posts.
Since pillar content is so thorough, it takes dedicated research to develop it.
This results in more high-quality, comprehensive messaging with focus points aligned throughout the piece.