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Google's John Mueller: I'd Avoid Link Building In General

Discussion in 'Search Engine Optimisation' started by shasha, Mar 4, 2015.

  1. shasha

    shasha Affiliate affiliate

    The conversation is at minute 55:40 mark


    The question is will you stop building links?
  2. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

    Google has been touting that content is King for years. Content is of the utmost importance. However, if that's all there was to it, then Google wouldn't be examining link structure on our sites.

    shasha likes this.
  3. searchnetics

    searchnetics Affiliate affiliate

    What they said:

    "Don't build links because it can harm your site."

    What I heard:

    "Don't build links because we lose Adwords revenue that way."
  4. Sweet

    Sweet Affiliate affiliate

    the big G is playing hard nowdays :D
  5. azgold

    azgold Moderator moderator affiliate

    Of course they're saying don't build links. It's been important for years and they seem to be on a mission to make things difficult and unpredictable, turn it all upside down.

    I think it's another reminder not to lean too heavily on Google alone for your income and business. Elsewise, you could find it all gone overnight.

    I'm no expert but my theory is, take care of your readers/audience first and worry about Google last. Loyal readers will return and hopefully bring others; Google doesn't give a crap about you. I'm not saying to totally ignore G, I'm just suggesting that the priority be the people who visit your site.
    seeqer likes this.
  6. azgold

    azgold Moderator moderator affiliate

    Got my webpronews this morning and there is an article discussing what G is replacing link value for.....accurate knowledge. G has developed a way to check the validity of your content and assign it a knowledge trust score.

    By the way, it mentions forum content in there. :)

    Not implemented yet and who knows if they'll ever really do it. Interesting read, nonetheless and this is one that I actually hope they'll use.

    Should Facts Outrank Links As A Google Signal? | WebProNews
    seeqer likes this.
  7. ironbull

    ironbull Affiliate affiliate

    John Mueller is not as retarded as Matt Cutts, but still Google Propaganda is ridiculous.
    T J Tutor likes this.
  8. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

    Perhaps, it's not their rhetoric that I give consideration to, it's the actions of the SERPS which we must act on. I have a number of content and continuity sites. This requires implementing measures required so as to not be penalized. I have the same level of love/hate as everyone in this business, however, when someone has a gun to our head as do the SERPS, we have to play the game to avoid penalties and negative impact by them. Much of our industry can survive and do well without the SERPS, but content and continuity sites are not able to do well without them.
  9. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

    Yeah, that is just a discussion. If you read these two articles on the same sight you will see that Google has new ranking algo's in the mix.

    How To Set Up App Indexing For Ranking In Google
    Google has already implemented this ranking signal

    Google Ranking Signal Not As Pressing As You Thought
    Still important, but you don't need to rush so much

    As for the content value systems by the SERPS, I find some of it helpful because it's a solid architecture content site owners can implement for some very clear competition. When in small valuable niches, as am I, it makes easier to pound the competition.
  10. azgold

    azgold Moderator moderator affiliate

    Knowledgeable content is at least something tangible, something everybody understands and can reasonably accomplish without a degree in website structure and coding. That's why I like the idea.

    G's algo changes always seem a bit mysterious (aka deceptive) and ethereal to me. Feels like they're going, "Nanner, nanner, nanner," after each one. They've gotten snooty and pompous. :)

    Anyway, this is all so much rhetoric. There is no predicting the changes anymore. They may or may not do anything.

    TJ, I had some trouble with those links but it may be me. I let Microsoft update my computer a couple of days ago (mistake) and it's gone into 'snail' mode.

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