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This update was actually a joke. I was prepared for once and barely saw any improvement on rankings. Unfortunate.
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djbaxter
Guest
Remember that it only affects searches via a mobile device. This may or may not include tablets like iPad - I've seen some discussion about how Google defines "mobile" and it may be restricted to smart phones.
For my wife's niche business, I can definitely see a difference between iPhone and desktop search results. For example, there is a specific business which is not mobile responsive and which ranks high locally and several spots above her business; with a search on my iPhone, she now ranks well above the other business for several search terms and the other business has dropped about 8-9 places depending on the search term.
It's not a joke. It's very real.
For my wife's niche business, I can definitely see a difference between iPhone and desktop search results. For example, there is a specific business which is not mobile responsive and which ranks high locally and several spots above her business; with a search on my iPhone, she now ranks well above the other business for several search terms and the other business has dropped about 8-9 places depending on the search term.
It's not a joke. It's very real.
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