Graybeard
Well-Known Member
Well, new names and almost the same game ...
Google is Rebranding AdWords, And Launching a New Advertising Tool for Small Businesses
QUOTE>>>
The fees won't be affected and no services will disappear. Mainly, the products are just being streamlined. Google Ads, the successor of AdWords, for example, will hardly differ from the original; its updates limited to a name change and a simplified, more automated interface.
DoubleClick will be unified with the Google Analytics 360 Suite to make one consolidated service: Google Marketing Platform. This will bring ad and analytics technology together for what the company is billing as an easier marketing experience. And Google Ad Manager will bring together DoubleClick for Publishers and DoubleClick Ad Exchange for what the company claims will be a more efficient, publisher-friendly platform, which caters to a world of multiple screens. <<<
Google is Rebranding AdWords, And Launching a New Advertising Tool for Small Businesses
QUOTE>>>
The fees won't be affected and no services will disappear. Mainly, the products are just being streamlined. Google Ads, the successor of AdWords, for example, will hardly differ from the original; its updates limited to a name change and a simplified, more automated interface.
DoubleClick will be unified with the Google Analytics 360 Suite to make one consolidated service: Google Marketing Platform. This will bring ad and analytics technology together for what the company is billing as an easier marketing experience. And Google Ad Manager will bring together DoubleClick for Publishers and DoubleClick Ad Exchange for what the company claims will be a more efficient, publisher-friendly platform, which caters to a world of multiple screens. <<<
