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Facebook + Peerfly ($700+ Revenue)

Discussion in 'Guides, Case Studies and Tutorials' started by servandosilva, Aug 12, 2014.

  1. servandosilva

    servandosilva Moderator moderator affiliate

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    facebookandpeerfly.jpg
    Facebook + Peerfly ($700+ Revenue)

    Hello everyone. I've been just a few months in the PPC+CPA industry and so far learned a lot of things.
    The first traffic source I used for this was SEO, and it still works, but it's great to see some volume and instant things when you learn paid traffic.

    Campaign

    This is a case study back when I met Oliver 3 months ago. I was running Facebook campaigns including Teespring and had run some CPA offers with my Facebook Fan Pages and Peerfly (You need to get approved for Fan pages, but you can run Social PPC campaigns with FB Ads without problems).

    Peerfly is one of my favorite networks for Social PPC and PPV campaigns. Make sure you get approved by joining here. Be honest with your application. They accept a lot of newbies as long as you're honest and have a plan.

    Anyway, it was time to try some paid ads, so I went for an offer and targeted a 3rd world country (MX) just because I felt more comfortable as I live here.

    This offer was a sweepstakes one, and has been bombarded everywhere, but never had seen it on Facebook and MX has a lot less competition than tier 1 countries like USA, CA, UK and AU.

    Facebook Ads

    First I created an ad and targeted all ages and genders without any limitations. I focused on carriers and brands as interests, and later scaled it a little bit more.

    I spent about $20 just to gather some data and let the ad ran for 24 hours approx.

    Just an hour after my ad was approved I saw a pair of conversions on Peerfly (it was 1am), so I knew I had a winner.
    I gathered data while almost breaking even and then created a new ad targeted to the best ages and gender (males) to increase the ROI.

    My CTR went from 2.5% to 4.0% after that, so my clicks were cheaper ($0.04) and my campaign had an ROI between 50-100% depending on the day and the CTR on any specific day.

    I ended up spending around $400 totally after taking out bad converting campaigns and low CTR audiences:

    Screen Shot 2014-08-11 at 5.46.50 PM.jpg

    I was running Facebook Ad in both newsfeed and mobile devices. No RHS ads. If you look at the website clicks, it helped a lot that my banner looked like it had buttons. Facebook is not allowing this anymore since July in my account. They have been rolling out so many changes in 2014 that I can't keep up with all of them in my head.

    Screen Shot 2014-08-11 at 5.47.10 PM.jpg

    Here's how my Peerfly's dashboard looked like at some point when I started to scale my daily budget from $20 to 30 and then to $50.

    Screen Shot 2014-05-19 at 6.37.31 PM.jpg

    I ended up with more than $700 in revenue, while spending almost $400. My ROI was about 80%.

    Screen Shot 2014-08-11 at 5.45.00 PM.jpg

    I tried 3 different landers, and you won't believe it, but I was using a Wordpress installation with a Mobile Responsive theme. No especial landers, no spying tools, no tricks! The CTR from lander to offer was between 30-50%, and the CR on my network was around 5-8%.

    Landing Pages

    Here's are my 2 best performing landers:

    Best performing:

    Screen Shot 2014-08-11 at 6.58.48 PM.jpg

    Second best (seen on a mobile device):

    Screen Shot 2014-08-11 at 6.59.18 PM.jpg

    As you can see, there was no magic behind them. I basically told people to participate for an iPhone and used an image and a call to action that looked decent on both Mobile and Desktop. I have relaunched this campaign once per month but the ROI has been lower. Facebook also blocks banners with too much text or buttons (not always, but many times) and sweepstakes are kind of difficult on FB at this point.

    However, there's a lot of potential with gaming offers on Facebook, so I have been trying new offers lately. I just focus on mobile more and that's why I haven't run many FB campaigns after running Teespring.

    Things I wished I knew
    • I wasn't tracking anything. Aside from the FB reports, I was running blind without a tracker. I'd use Voluum now and track a few more things.
    • My landers were simple, but can be improved. I wouldn't use Wordpress either at this point just for such a simple lander. I'd also add something to make it more relevant, like a season, a country flag or at least split test multiple offers.
    • I didn't ask for a paybump or looked for the same offers in different networks (now I know some pay a lot more).
    • I reached a total of 500,000 on Facebook, but there were at least 5 millions in potential broad audiences. I could have scaled my budget to $100-200 and still see positive ROI, but I was afraid to spend that much a few months ago.
    • Split test more landing pages and CR using a tracker would have saved me a few hours going manually trough my WP statistics and having to setup a different lander for each subid (since Facebook has no Postback URLs).
    Anyway. Facebook is one of the biggest traffic sources (more volume than ever) and as long as you play by the rules (no weight loss, dating things) you're going to be fine. I wouldn't say it's the easiest traffic source to dominate, but once you do, there's volume and they distribute your traffic evenly trough the day. That's something you don't have on many other traffic sources.

    I scaled this campaign to 2 other countries. The payout was higher although the ROI was lower. Still positive ROI :)

    Leave your questions and comments below.

    Please don't go ahead and rip my landers/banner to try the same offer at Peerfly. It probably won't work because of Facebook's new rules.
    :ninja:
     
    Last edited by a moderator: Aug 29, 2014
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  3. rick

    rick Get your fix Ninja! affiliate

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    Thanks for the post. Learn a lot from reading this, but I dont have the capital to invest on PPC. Have to look elsewhere for traffic.
     
    1 person likes this.
  4. servandosilva

    servandosilva Moderator moderator affiliate

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    Hello. Are you investing on SEO and free social media traffic sources?
     
    1 person likes this.
  5. dbugger

    dbugger Affiliate affiliate

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    Nice, simple and straight forward. Total ad running for this campaign is 2 isn't it?
     
  6. rick

    rick Get your fix Ninja! affiliate

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    Yes, trying to get traffic from Youtube, and doing a little bit of SEO that I have managed to learn so far.
     
  7. petrijarvinen

    petrijarvinen Affiliate affiliate

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    txs.. need to read it again. and maybe again. :) Br PJ
     
    1 person likes this.
  8. adidam

    adidam Skype: AdidamHere affiliate

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    Hello,

    I have capital to invest but I don't have knowledge of LPs and Ad Copy. Can you help me with that?

    Thanks!
     
  9. servandosilva

    servandosilva Moderator moderator affiliate

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    I just mounted a Wordpress blog with that case study, as explained above. Nothing really magical behind it :)
    Spy other landers and get your own ideas. I'm no Ad copy expert either, but things work.
     
  10. adidam

    adidam Skype: AdidamHere affiliate

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    Hello, How are you?

    Well, How can I spy on other's landers?

    Thanks
     
  11. servandosilva

    servandosilva Moderator moderator affiliate

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    With SocialAdNinja.
     
    carter1210 likes this.
  12. adidam

    adidam Skype: AdidamHere affiliate

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    Do you still use that site?
     
  13. adidam

    adidam Skype: AdidamHere affiliate

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    1 person likes this.
  14. servandosilva

    servandosilva Moderator moderator affiliate

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    Why wouldn't I use it if it works?

    BTW, the video explains how to do it. Just go over it and test test test.
     
    1 person likes this.
  15. mkuteesa

    mkuteesa Affiliate affiliate

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    Wow thank you for this detailed post....
     
    servandosilva likes this.
  16. sanjaya

    sanjaya Affiliate affiliate

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    How is it going now? Are you already stop the campaign?
     
  17. servandosilva

    servandosilva Moderator moderator affiliate

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    I stopped running it because the prices went high right after the world cup ended. Probably a few guys also copied it too.
     
    sanjaya likes this.
  18. Yussef

    Yussef Affiliate affiliate

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    Nice share once again Servando.
     
    tyoussef likes this.
  19. Laksh

    Laksh Affiliate affiliate

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    Wow! I love these kind of wins.
     
  20. Param Singh

    Param Singh Affiliate affiliate

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    is this method still working ?
     

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