I have read lot of article on " Email Marketing to promote business" .I owns a travel business and i would like to know how the Email marketing can help to promote my business .
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Firstly, you need something of value on your site to make people give up their email.
Ideally, you need something that will convince them to give you their real email and not their "spam/junk" email.
You can set up a special section that only newsletter subsribers can access (there are options to do this through things like CPanel with your hosting) and provide valuable information there.
I don't know what you can offer, but it has to be good.
The one thing you need to ensure is that you make it an "opt-in" list. Basically, you can't just send them email assuming they'll want it or suggest that they have to "opt-out" if they don't.
You have to leave the choice of receiving email from you up to them.
As you operate a travel business, something that is vital for all travellers is safety and local customs.
I'd suggets you look at the most popular locations/countries you deal with and compile a thorough information file on each, covering local customs, laws, social structure, helpful details etc. You can even offer to provide updates prior to travel by email.
Customers will likely sign up to this if it means them receiving information for their destination that they might otherwise have overlooked.
Then you have their email once they've come back to continue sending them valuable marketing info until they "opt-out", which they're unlikely to do as long as you don't overdo it and send them email every other day.
Also, send relevant email to relevant customers!
Separate customers into email lists based on information you know they'll like.
You don't want to be sending customers in the UK who've travelled to Mexico information about travelling to the UK.
Hope that helps.