Are you ready to add a splash of success to your affiliate marketing endeavors? As Holi, the vibrant festival of colors, approaches on March 25th this year, India gears up for a whirlwind of celebrations. But amidst the joyful chaos, there's a golden opportunity for affiliates to capitalize on the festive spirit and boost their earnings. In this post, we'll unveil the top affiliate programs tailored specifically for the Holi season in India. Let's dive in and discover how you can paint your affiliate earnings with the hues of Holi!
What is Holi?
Holi, the festival of colors, holds a special place in the hearts of millions across India and beyond. It's a time when communities come together to celebrate the victory of good over evil, the arrival of spring, and the blossoming of new beginnings. Rooted in ancient Hindu mythology, Holi is inspired by the legend of Prahlad and Holika, symbolizing the triumph of devotion and righteousness over malevolence.
It is a two-day festival, and the festivities typically kick off with a vibrant bonfire known as "Holika Dahan" the night before Holi, where people gather to pray, sing, and dance around the flames. As the sun rises on the day of Holi, the real fun begins – streets and squares transform into a kaleidoscope of colors as revelers chase each other with powdered pigments and water balloons, spreading joy and laughter.
As affiliates, tapping into the festive fervor of Holi presents a golden opportunity to connect with audiences who are actively seeking products and services to enhance their celebrations.
Consumer trends during the Holi season
During the festive fervor of Holi, consumer trends surge with an eagerness to celebrate and indulge. While the spirit of festivity encourages consumers to splurge on various items, certain products stand out as top-sellers, driving higher sales and demand. Let's take a closer look at the top-selling products during Holi in 2023 that are likely to continue fetching higher sales:
1. Clothing, footwear, jewelry, electronics
You probably think: that looks like regular gifts! Well, you are right! On this day people just want to celebrate, be happy, have a great time, and surely they buy anything which comes with some great deals.
2. Organic colors
As the heart of Holi lies in its vibrant colors, organic variants have emerged as the preferred choice for consumers. With a growing awareness of the harmful effects of synthetic colors, people are increasingly turning to eco-friendly alternatives sourced from natural dyes such as flowers, wood, bark, and plant roots. Selling these natural colors not only aligns with consumer preferences but also reflects a commitment to environmental sustainability.
3. Beauty Products
The exuberant celebrations of Holi can take a toll on one's skin and hair, making skincare and haircare products indispensable. Herbal shampoos, hair oils, sunscreen, lip balms, and cleansers become essential for protecting against the harsh effects of colors and sun exposure. By offering these beauty essentials, businesses can cater to the heightened demand and ensure customers enjoy a radiant and healthy post-Holi glow.
4. Waterproof Devices
In the midst of colorful revelry and water splashes, waterproof gadgets emerge as lifesavers for tech-savvy consumers. From waterproof mobile covers and cases to Bluetooth speakers and fitness bands, these devices allow individuals to enjoy music and capture memories without worrying about water damage. By offering a range of waterproof gadgets, businesses can tap into the need for hassle-free enjoyment during Holi festivities.
5. Gift Baskets
Sharing gifts with loved ones is a cherished tradition during festivals, making gift baskets a popular choice among consumers. Curating assortments of delicacies such as Gujiyas, natural colors, dry fruits, biscuits, and chocolates appeals to individuals of all ages. By showcasing versatile gift hampers, businesses can cater to diverse preferences and spread the joy of gifting during Holi.
The Best Niches for Holi
Considering the main consumer trends, e-commerce is definitely a number one vertical for your Holi campaigns.
Let’s glance at the best niched within it:
- Gifts: flowers, pastries, cute presents.
- Beauty products: makeup, skincare and haircare products, gift sets.
- Fashion stores: festive clothing, clothing and shoes for summer, accessories.
- Homeware products: home-oriented stuff from decorations to furniture pieces, mattresses and more.
1. Bummer Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 20%
Cookie lifetime: 15 days
Deeplink:
Landing pages:
2. Nykaa Beauty Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 9%
Cookie lifetime: 12 hours
Deeplink:
Landing pages:
3. Nykaa Fashion Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 9%
Cookie lifetime: 12 hours
Deeplink:
Landing pages:
4. Nykaa Man Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 7.2%
Cookie lifetime: 12 hours
Deeplink:
Landing pages:
5. Croma Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 6.3%
Cookie lifetime: 12 hours
Deeplink:
Landing pages:
6. Wakefit Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 6%
Cookie lifetime: 30 days
Deeplink:
Landing pages:
7. IGP Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 13%
Cookie lifetime: 1 day
Deeplink:
Landing pages:
Strategies for Creatives
When it comes to creating captivating visuals for the Holi season, following these simple recommendations can help ensure your creatives resonate with audiences while respecting cultural sensitivities:
- Bright Colors
- Images of happy people having a great time
- Prioritize simplicity
What we don’t recommend:
- Avoid Religious Symbols
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Wrapping It Up
As we bid adieu to the colorful festivities of Holi, let's take a moment to reflect on the whirlwind of opportunities this vibrant season has offered. From organic colors to waterproof gadgets, the market has been ablaze with possibilities for affiliate marketers to capitalize on the festive fervor.
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