D
djbaxter
Guest
DoubleClick Unveils Ads that Defeat Ad Blockers
by Antony Maina, SmallBizTrends.com
Dec 6, 2015
Read more...
by Antony Maina, SmallBizTrends.com
Dec 6, 2015
DoubleClick, the ad-serving giant owned by Google, has unveiled native ads that defeat ad blockers...
Native ads take many different names like online advertorials, promoted posts or sponsored listings. But at their simplest, they are a form of advertising that is so tightly integrated onto a site that they cannot be eliminated with ad-blocking software. More than ever before, native ads need to be respectful and relevant to the user’s context in the moment...
DoubleClick’s new approach seems to be a win for both its advertisers and customers who see the new ads on a mobile site. For advertisers, it is a way to connect with customers that might have otherwise been unreachable. For customers, it means fewer intrusive ads and more ads that are part and parcel of the content visitors are already seeking.
Read more...