Any website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an ongoing basis, and to start to converse with your customers and prospects. RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. And SEO is not hard, and it really works. Metrics: Visitors and leads.
We have come full circle. If the goal was to increase visitors and conversions, then that is the metric we should track. What does this mean? It means if the CEO hates the new design, tell her to go pound sand and show her your improved lead conversion metrics. If our creative director says he loves the new design, ask him to explain why you are getting fewer leads and why you should not change the website back to the old one.
A business website is a business tool and should deliver business results. Leave the works of art to the galleries and museums. Your career and your company will thank you for it.
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.