Hey guys, first time poster here. I'm developing a marketing strategy for my vacation rental software. Its a SaaS for managing bookings, ecommerce, marketing etc. for vacation rental owners and managers.
That's the target market -- folks who own their own vacation homes and medium sized managers of vacation rental homes with 20-50 properties.
Right now we're on Capterra and AdWords for PPC. I'm looking for ways we can increase lead volume without scaling up ad spend per signup/paying user too much. A paying user is worth $20-$100/mo so there is some good opportunity here.
Is an affiliate program an option for something this niche? I've been researching all day and see a lot of general affiliate programs - 6 pack abs, mortgage signups, etc - but nothing that seems like has specific targeting to a niche like vacation rental owners. It's a $100 billion market so it seems like it should be viable, but everything I've seen is targeting guests that want to rent properties, not people who own them.
Am I barking up the wrong tree with this affiliate idea? Are there better options for lead gen in a tight niche, or should I just go ham on Capterra and AdWords?
That's the target market -- folks who own their own vacation homes and medium sized managers of vacation rental homes with 20-50 properties.
Right now we're on Capterra and AdWords for PPC. I'm looking for ways we can increase lead volume without scaling up ad spend per signup/paying user too much. A paying user is worth $20-$100/mo so there is some good opportunity here.
Is an affiliate program an option for something this niche? I've been researching all day and see a lot of general affiliate programs - 6 pack abs, mortgage signups, etc - but nothing that seems like has specific targeting to a niche like vacation rental owners. It's a $100 billion market so it seems like it should be viable, but everything I've seen is targeting guests that want to rent properties, not people who own them.
Am I barking up the wrong tree with this affiliate idea? Are there better options for lead gen in a tight niche, or should I just go ham on Capterra and AdWords?