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Ditch or Investigate?

Discussion in 'Mobile Marketing' started by JailHouse, Oct 21, 2014.

  1. JailHouse

    JailHouse Affiliate affiliate

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    Got a campaign running that has run up these stats:

    Spend: $25
    Impressions: 19151
    Clicks: 500
    CTR: 2.61%
    Conversions: 2
    Paid Total: $2

    Is it worth looking into & running more?
    The data on the 2 is just so scattered with not enough info.

    If I have to keep spending $25 just to get 2 conversions each time, I would run through hundreds of dollars to get skeleton info.

    Is it worth it?

    JH
     
  2. ljads_jerrold

    ljads_jerrold Affiliate Manager Affiliate Manager affiliate

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    Needs more traffic to form a solid determination on it.

    For the first week i'd try to run solid through each day.

    Now this does a few different things.

    1. You can determine if the campaign is profitable
    2. If it appears like with a few tweaks it'd be a winner, then you now have this data
    • best hours of day to run your ad
    • best days of the week
    • and if you have multiple landing pages (which when doing a new campaign you should) you can see which lander is the one you move ahead with
    With the hours and days you can now day-part and only run your campaign during the "PRIME TIMES" your offer converts for. This data will change with each offer, so you will need to repeat this process for each one.

    Media Buying in general is not a cheap business, sometimes you'll lose sometimes you'll hit the win fall. But if you don't have the data it's like playing 52-card pickup in the dark.
     
    JailHouse likes this.
  3. cashmoneyaffiliate

    cashmoneyaffiliate Moderator moderator Service Manager affiliate

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    Did you split the campaign in to 4 parts?

    App+carrier
    App+Wifi
    Site+Carrier
    Site+Wifi

    If so find out which combination worked best and focus your efforts on that one.
     
  4. JailHouse

    JailHouse Affiliate affiliate

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    I reckon I would need more data before splitting the data, right?
     

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