Hi everyone,
I am new to the forum, so I apologize if my thread might not be in the correct topic. Admins, feel free to transfer it.
Anyway, we've been experiencing quite a big difference in the direct traffic reported by Matomo and Google Analytics. The one from Matomo is almost 3-4x bigger than the one reported by GA.
We've been trying to figure out why is that.
Would love to hear any suggestions/ advice on how to proceed further/ what else to check on/ how both platforms measure direct traffic.
I am new to the forum, so I apologize if my thread might not be in the correct topic. Admins, feel free to transfer it.
Anyway, we've been experiencing quite a big difference in the direct traffic reported by Matomo and Google Analytics. The one from Matomo is almost 3-4x bigger than the one reported by GA.
We've been trying to figure out why is that.
Would love to hear any suggestions/ advice on how to proceed further/ what else to check on/ how both platforms measure direct traffic.