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CPC or CPM?

Discussion in 'Display Media Buying' started by K, Jun 10, 2012.

CPC vs CPM?

  1. CPC

    11 vote(s)
    42.3%
  2. CPM

    15 vote(s)
    57.7%
  1. K

    K Administrator Administrator affiliate

    I know it varies per platform and source but what do you guys generally prefer to choose when doing media buys?
     
  2. monetizer
  3. david15923

    david15923 Affiliate affiliate

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    I've never done media buys but I'd prefer CPM since you can lower CPC as long as you split test banners
     
  4. other_pm

    other_pm Affiliate affiliate

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    CPC First, optimize my creative ads for higher CTR, then i will continue with CPM
     
  5. operationoffers

    operationoffers Affiliate Manager Affiliate Manager affiliate

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    Yea I pretty much agree you will always get a better deal when you get your CTR up then switch to CPM and get a better ROI. Also CPM for lower paying offers and CPC for higher paying offers and yea it would also depend greatly on where the media is served. highly targeted buys will demand higher rates
     
  6. Juhi

    Juhi Affiliate affiliate

    26
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    3
    I choose CPC only ..
     
  7. Mr. FOX

    Mr. FOX Affiliate affiliate

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    +1 For CPC. I like to pay what would take in the action.
     
  8. tika kartika

    tika kartika Affiliate affiliate

    22
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    1
    hi ..
    I was just learning the affiliate network, can you tell me, how to promote the campaign CPL or CPC to buy traffic or get someone to sign up on the ad that I offer?
    Thank you for the information
     
  9. Mobidea

    Mobidea Affiliate Manager Affiliate Manager affiliate

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    We used to work mainly with CPM, but it really depends on the type of offer you'll promote. As we are buying through CPM, our focus is the CTR, because we want the higher number of clicks (comparing with impressions) to your offer.
     
  10. Mobidea

    Mobidea Affiliate Manager Affiliate Manager affiliate

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    Which type of offer are you going to promote? Can you please give us more details?
     
  11. konstantin

    konstantin Affiliate affiliate

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    I believe that when you have deal with tubes and advertisements on tube websites CPM is more appropriate as a lot of users get in and out real quickly sometimes. Users are browsing these sites for a specific purpose and they won't click any unnecessary advertisements unless are really attractive to them at that particular moment.
     
  12. kimjohnill

    kimjohnill Affiliate affiliate

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    For app install offers, CPM or CPC?
     
  13. konstantin

    konstantin Affiliate affiliate

    61
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    8
    Definitely CPC there, you need the action. not the impression.
     
    MarinaKimia likes this.
  14. tika kartika

    tika kartika Affiliate affiliate

    22
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    1
    hi ..
    I join some CPA firm or affiliation, and there I found some ads or offers manifold CPC, CPL, CPI, I want to offer advertising through blogs or social media that I have, but I do not get visitors in accordance with the offer I promote, I tried buying traffic to ad types CPL and the CPC, but most of the traffic does not provide leads or clicks to my offer, I tried to buy traffic on some PPC, but I also did not get the expected results, I only get a few impressions to offer, I felt hopeless because I have a lot of money to promote the offer, but I do not get results like hope, can you tell me how to do the job,
    Thank you for the information
     
  15. Jim Moriarty

    Jim Moriarty Affiliate affiliate

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    CPC is my first choice. I am able to drive quality traffic via CPC.
     
  16. tika kartika

    tika kartika Affiliate affiliate

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    where you can get clicks?
     
  17. Jim Moriarty

    Jim Moriarty Affiliate affiliate

    241
    74
    28
    Right now I am using bing PPC as well as google adwords. Both are working great.
     
  18. New Marketer

    New Marketer Affiliate affiliate

    180
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    Of course CPC. I can grab quality geo targeted based leads for my offers.
     
  19. Dr. Evil

    Dr. Evil Affiliate affiliate

    221
    69
    28
    I do also love CPC. I only pay for the targeted traffic based on keywords. I found quality traffic via CPC. Effective and most converting.
     
  20. Review House

    Review House Affiliate affiliate

    68
    10
    8

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