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CPC or CPM For Facebook Ads

Discussion in 'Pay Per View' started by Make Money Online, Mar 31, 2016.

  1. Make Money Online

    Make Money Online Affiliate affiliate

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    What do you think which is the best option for running Facebook ads campaign? Is it CPC or CPM? What option do you prefer to run your ads usually?
     
  2. Dustin Barruela

    Dustin Barruela Affiliate Manager Affiliate Manager affiliate

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    Cost wise? CPM of course.

    You get a larger margin if you buy traffic on CPM.
     
  3. Mr. FOX

    Mr. FOX Affiliate affiliate

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    For Facebook advertising, I love CPC over CPM. Because Facebook is the big social media than any other which means Facebook has lots of traffic. So for this sense, there are less amount of time to run out of your money and have few clicks from Facebook. So it's a wise decision if you run your CPM basis for Facebook.
     
    omarbe likes this.
  4. pluscpi

    pluscpi Affiliate Manager Affiliate Manager affiliate

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    I think it's always better CPM than any other, to be cheaper.
     
  5. Coreyz

    Coreyz Affiliate affiliate

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    CPC is costly but targeted. CPM is cheap but less targeted. Beside as FOX said social media contain huge amount of traffic so go for CPC.
     
    Hathu Nguyen likes this.
  6. SEO Guru

    SEO Guru Affiliate affiliate

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    For Facebook I always prefer CPC.
     
  7. Dead Pool

    Dead Pool Affiliate affiliate

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    I do love CPM for Facebook ads. If you know how to reach your targeted visitors then you will get targeted leads even spending only two cents ;)
     
  8. Redamrg

    Redamrg Affiliate affiliate

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    for me i use cpc ,when it goes well i switch to cpm
     
  9. Hathu Nguyen

    Hathu Nguyen Affiliate affiliate

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    my clients usually run CPC.
     
  10. shi chan

    shi chan Affiliate affiliate

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    You should select your target CPM when you want to quickly promote the brand of the business to a large number of users. The objective of the CPM is exposure "distributions". and You should choose a CPC bid if your goal is the conversion rate conversion, ie customers with specific actions to your ad, click on the site, buy products ;)
     
  11. tyoussef

    tyoussef Moderator moderator Service Manager affiliate

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    The best way
    U start with cpc
    Until u figure out how much the ctr of the add copy
    Then u do the math and see if cpm is good for u or not
    Good luck
     
  12. lumeire

    lumeire Affiliate affiliate

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    I use CPC for website clicks, but CPM for like campaigns. It depends on your CTR.
     
  13. Happy Marketer

    Happy Marketer Affiliate affiliate

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    CPC = low cost but CTR is also low
    CPM = High cost but CTR is high in Facebook advertising. I prefer CPC.
     
  14. Alisa stophie

    Alisa stophie Affiliate affiliate

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    I prefer CPC for running FB ads. I can see immediately the effectiveness of the campaign.
     
  15. TamakiVTM

    TamakiVTM Affiliate affiliate

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    CPC for selling
    CPM for brand
     
  16. kooty 1

    kooty 1 Affiliate affiliate

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  17. TrafficBroker

    TrafficBroker Traffic Manager Traffic Manager affiliate

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    Regarding Facebook, CPC type in best.
    Facebook have million post in minutes and you can wipe out money with seconds without observation.
    CPC target correct peoples and deliver results.
     

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