Provide value to your user, whether it be useful articles, tutorials or tips. This will educate your audience and help you to be seen as a trustworthy source in your industry
Talk about news that relates to the industry, both positive and negative and any implications that it may have for consumers
Answer FAQs (check out Answer The Public to find common questions)
Highlight related news and offers
Capitalise on national holidays
Interview superstars in your industry
Showcase projects you have or are in the process of working on
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