Hello to everyone. I am a marketing student in college and have to write a paper about a pre-assigned topic (The topic is real). Marketers never work alone so I wanted to get some input from others and see what you would do. My topic says:
On March 22, 2005, Anna Ayala claimed she found a finger in her chili at a Wendy?s Restaurant in San Jose, California. On April 22, the San Jose Police Department announced that its investigation had determined Wendy?s was not at fault and that the district attorney was charging Ms. Ayala with attempted larceny. Wendy?s reported that overall sales for its 6,250 restaurants were down several percentage points. Sales of Wendy?s in the San Francisco Bay/San Jose area were down 20 to 50 percent. The Wendy?s chain, having been wrongly accused, now faced the task of rebuilding its brand. How should they address this crisis? How should Wendy?s rebuild its brand and recover lost sales?
Any thoughts would be greatly appreciated.
JUBS
On March 22, 2005, Anna Ayala claimed she found a finger in her chili at a Wendy?s Restaurant in San Jose, California. On April 22, the San Jose Police Department announced that its investigation had determined Wendy?s was not at fault and that the district attorney was charging Ms. Ayala with attempted larceny. Wendy?s reported that overall sales for its 6,250 restaurants were down several percentage points. Sales of Wendy?s in the San Francisco Bay/San Jose area were down 20 to 50 percent. The Wendy?s chain, having been wrongly accused, now faced the task of rebuilding its brand. How should they address this crisis? How should Wendy?s rebuild its brand and recover lost sales?
Any thoughts would be greatly appreciated.
JUBS
