Competition Analysis

[hannibal lecter]

Hello Fellas,
So I'm working on a new project. I did the some research, I found some interesting keywords, but I have one little problem: I don't know if I can rank for this keyword.
How do you guys do, to know if a keyword has potential to begin with? and how do you know that is it possible to outrank all the competitors?

Here's some details about my keyword:
-120 000 000 result on Google (that is high).
-22 200 search per month.
-"Keyword" has 23k results.
-"keyword" 33 has pages.
- intitle:"keyword" has 7k results.
-inurl:"keyword" has 4k results.

P.S. This keyword is for an Amazon niche site.
Thank you.

 

[hannibal lecter]

Still waiting for your ideas

 

[Jaded Affiliate]

120 Million results with only 22,000 monthly searches...unless you got some killer SEO tactics up your sleeve the chances of you ranking naturally in a short amount of time is unlikely, especially if there is serious authority sites on the first page. For niche sites I try to find keywords with < 250,000 results and about 10 - 15k monthly searches. That seems to be a sweet spot.

Numbers higher than that tend to be too broad in scope to be considered niches IMO.

Try to drill down to a less competitive keyword.

 

[Fun Gifts Online]

I agree with Jaded Affiliate. Go for the low hanging fruit. Perhaps even go for the long-tail keywords that have hundreds of monthly searches. That's what I learned.