Hello all, dear friends! Today I would like to discuss Twitter and share my thoughts about this site, because it is one of the most popular social networks in the world + it has its own Ads manager.
After reading many threads, forums and blogs and didn't finding people who are advertising on Twitter, I will try to describe everything clearly (attention, lots of text, so please be patient).
I'll start with a minimal lecture…
Twitter is one of the top ten social networks in the world in terms of active users (ranked third: 330 million monthly users and 145 million daily active users, which is 40% of the total). It is a platform for sharing ideas, real time information and relevant news, well, and just sharing pics that are not meaningful (cats/dogs/landscapes/cars/yachts/selfies) so this social network keeps millions of hashtags in it. It's a place where people come to see and participate in the conversation about almost everything going on in the world.
Why not use Twitter ads to reach your target audience?
Especially since users aren't overloaded by information (yet) with ads and are fairly loyal to commercial content.
Back in 2017 I came across a page of the well-known company "***ZZ***", in which they were quite honestly spinning "upcoming news" of their studio. . You go to the tweet, which will welcome you with the notification "The following media includes potentially sensitive content" and after it appears a "View" button, which warns you that if you agree, the mid-roll in the form of a video clip will be available.
At the beginning and end of the video comes the integration of the studio itself and at the bottom is a link provided, which when clicked takes you to a pay-link with a choice of package and price category and if you join their membership, you'll get access to all the new stuff.
"Interesting".... I thought. And in my head at that time came up with a "brilliant idea" - to advertise traffic on the dating site through twitter, because at that time the niche was completely empty and not busy. I assume that you already have a huge number of questions, but let's go in sequence:
1) For whom and for what objectives would Twitter ads be appropriate?
2) What formats are available and when is the best time to use them?
3) How much does it cost to advertise on Twitter and how can you set it up?
1. At the moment it is a treasure for advertisers, because it shows great results (which I will show later). Twitter's audience is divided into specific communities. It's a very "local" community, it's not Google Ads with huge coverage of everybody. That is why advertising on Twitter needs to be approached wisely, but for certain tasks it is really the best advertising platform, because the main purpose of advertising on Twitter:
- Interest (Twitter tries to show you ads that would be interesting and useful to you, thus it has exactly the same developed by AI, according to which it adapts for interest, age, language, geo and others. In short, in the same way it collects information about the user (like any other social network) and broadcasts your interests);
- Interaction (watching videos, installing applications, visits to the site, likes and retweets, followers, clicks on hashtags);
- App re-engagement (open, update, or take action on your app with an app re-engagement campaign).
As with all sweet offers, there's always a little but... Twitter ads are banned from promoting 18+ content... So, a little thought + logic and we get a recipe for success. As the well-known saying goes: "If you want to live, you have to know how to spin," which is why once again we have to resort to a system of "modifications" (about this also a little later)
2. There are several ways to promote on Twitter, but I will only tell you about one that I have worked with. This is a "promoted tweet" with which we can relay information to our future leads. We can promote text information, images, GIFs, videos and polls. And a huge plus is that the information can be shown to a specific audience (in this case, those who are interested in Dating), but not to all subscribers (we do not need to get followers who will follow our Twitter - no), it means that we do not need followers at all.
3. Twitter is using an auction model, considering the size of the bid, the ad, the intended target audience, and the competition. Consequently, the pricing model depends on the type of advertisement, but in our case we will pay only for clicks. The system works with post-pay (I hope you understand what I mean). The average price per click ranges from 0.5 to 4 dollars (but personally in my example it was less).
So, now turn to my manual: what, how and why.
Step 1.
Let's start by creating a Twitter account.
We create it under a woman's name. In the bio we write an interest in "new acquaintances, meetings, relationships or relationships without obligation". On the avatar, preferably, put some young pretty girl (for your choice), but without 18+, so that the profile would correspond to a real person.
Step 2.
Go to Ads Twitter Manager and click on "Create campaign" After which we directly fall into the creation of our future campaign.
Step 3.
We see a wide range of goals that AdsManager is able to do, but we are only interested in one: "Website clicks", in order to get our future CTR hooked up to the PP and to earn cash right now.
Step 4.
Next, we look at the details of our company. We give it a name and then prescribe budgets. Daily and total. Accordingly, we can make a test run, for example, $10 and then modify our campaign, according to what we are more interested in. (I started with 30 $ total, +/- 10 bucks in a day, for a more detailed sampling and test).
After that, we choose "Autobid". Twitter recommends launching it through autobid, after which it will decide on the further cost per click to purchase the best displays for users of the social network.
In "Demographics" we enter that we are interested in both: men and women.
Be sure to set the age of majority (18+), but in my case I put 25+ to make all payments, and then set older: "And up".
So here we go! We see that our ads will be interested in at least 43.7 million users. In the language we put English (since we are primarily interested in the EU/US/AU region).
After that we see the Devices setup.
Here we choose "Android 10 and above" + "iOS 10 and above". I would like to point out that this is one of the most important aspects, since we choose Android 10 and above because people are more solvent + in some Networks there are problems with payment from android below 6.0, so if we do not pay proper attention, you run the risk of advertising in 0.
After that, we see "Targeting features.
Here we prescribe all the keywords (I'm not going to tell you mine) on the topic of dating, meetings, relationships, flirting, and other things. In short, doing keywords targeting on interests.
An important aspect: in the interests necessarily prescribe "Society - Dating", so that our targeting was as accurate as possible.
Let's take a look at "Placements".
Here we choose "Profiles" and "Search results".
We choose these two threads and after launching we can already manage the placements, because we will already more or less have some information after the first day of advertising.That is, conventionally, if we have good work only profiles, then leave them and remove the search results, and vice versa. In my case, both showed results when I set up, so I left both.
And now we get to one of the most fundamental and final settings of our future campaign - "Twitter Audience Platform". We check the "On" tab and check all the formats.
Now for the most responsible part of the job. If you look closely at the orange exclamation mark, we understand that without creatives we can't talk about any targeting.
Step 5.
Creating an advertising tweet and uploading banners.
First of all, we need to create our tweet with a link, which will be advertised, as well as upload banners (here you need to practice, think and imagine what you would like to see at the user's place). As I wrote above, Twitter is a closed community for insiders, so banners that we upload in 99% of cases will be twisted on Twitter itself and also on partner web sites
P.S.: after all the "operations" we see these statistics on the audience:
Step 6.
Creating a "spacer"
Now we need to create an external link in the form of a spacer. I used sites.google.com to create a "spacer", including increasing trust from Twitter.
For this I downloaded the first picture I found for the background and entered a trivial question: "Are you over 18 years old?" Created the form with the answer only "Yes", as it creates interest from the user, because now he is very interested in what is behind this answer, because our user is looking for "18+" to brighten up his evening, respectively, he will click this button without the slightest doubt and reflection.
After clicking "Yes" the user falls into our funnel and sees the following (one example, I have a total of 12)
And after that fall on our land (also expanded into 8 different pre-lands):
Step 7.
Traffic expansion
I used AdsBridge tracker for traffic expansion, because I have been working with it for a long time and got used to its interface.
Create two different expansion channels for different devices. In our case these are iOS and Android. What are we doing it for? In order to monetize traffic by 100% we specify the expansion, since some providers pay ONLY for iOS and ONLY for Android.
Step 8.
View statistics. How successful is our test?
After our ad runs and gives us stats (like spinning off our $10 test), we can see these stats: 197 visits and 132 clicks. That's pretty good for a start.
Then created 2 more accounts (3 in total). For different mail and different payment cards (virtual cards to help) and connected everything to iMonetizeIt (after the test looked offer to Australia and retargeted all the traffic there, because payments were very sweet on the prediction)
IMPORTANT NOTE: Tweets, creos and hashtags should not be the same, so you have to be creative.
Result:
Affiliate: iMonetizeIt
Offer: Dating
Drainage period: 06.12-08.12
Geo: Australia
Source: Twitter
Cost: ~$30
Profit: ~$200
Thanks to the features used, iMonetizeIt offers and Twitter - all worked themselves to the fullest. ROI shows just a crazy figure at minimal cost!
Twitter has shown itself quite loyal to this kind of content, if you bypass their rules. Australia is quite profitable, especially as a test, and the "iMonetizeIt" once again showed itself as a trusted partner.
Conclusion: with imagination, critical thinking, free time (3 hours were spent on everything, all subsequent - passive), a small sum and being a partner of iMonetizeIt you can make money literally "out of thin air".
Good luck and profit to all!
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