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Can someone point me to resources for Bid optimization

Hi,
"I am once again asking for your support"-pfft.


Any resources on how to adjust bids on CPC/CPM campaigns.
I've been going through several case studies all have the word optimize bid. I still don't understand what the means.
When I mean bid optimize I'd think of tweaking the bid for CPC.
Now after watching a collins Dje video, that went even worse.

CPC let's say for PH is 0.00028 (A factual figure)

Now we keep minimum bid till we get a few conversions and then tweak it how?
do we decrease or increase the bid?
and if so by how much each time?

collins video just went the min bid was 0.0022 or something and then he goes around and decreases the bid to 0.0021? like what?
doesn't the minimum bid mean the most minimum bid to get a click?

can someone/multiple someones give me some more material to read about this over the weekend?
Thank you
 
MI
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