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Call-Only Campaigns and Quality Score

Discussion in 'Pay Per Call' started by ringpartner, Sep 4, 2015.

  1. ringpartner

    ringpartner Affiliate Manager Affiliate Manager affiliate

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    We are often asked about Google Adwords quality score for Call-Only campaigns. So, we wrote a blog post, you can read more on our blog - Call-Only Campaigns and Quality Score

    Here are the highlights:

    Landing Pages
    -You need one!
    -It should be owned by you
    -Hosted on your domain
    -The landing page affects QS (It's not clear how or how much, but it is a factor)

    Text Ads
    -Put keywords in the display URL
    -Write compelling ad text
    -Focus on CTR
    -Have a call to action

    Ad Rank
    -Bid x QS = Ad Rank
    -Aim for position 1-2 on mobile
    -Work hard on improving QS

    CTR
    -Click through rate is important
    -$1 & 30% CTR is better than $10 & 1% CTR for Google
    -Google will reward a high CTR

    Ad Groups
    -Organize by relevance
    -10 keywords or less within an ad group
    -Relevance is the key

    Cheap Traffic
    -Cheap traffic is cheap for a reason
    -Google's CPC can be "too high"
    -Find your niche and angles
    -Aim for high volume, low competition
    -The higher your CTR and QS, the lower your CPC
     
    T J Tutor likes this.
  2. monetizer
  3. CPAEXPERT

    CPAEXPERT Affiliate affiliate

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    The Google Adwords traffic CPC is too high, i washed away my 100 USD in just 3 clicks, WOW!
     
  4. New Marketer

    New Marketer Affiliate affiliate

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    Thank you for giving us some awesome stats as well as general TOS about Google AdWord. But I personally like yahoo bing network. This is because of cheap CPC as well as I am getting targeted traffic.
     
    ringpartner likes this.
  5. ringpartner

    ringpartner Affiliate Manager Affiliate Manager affiliate

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    3 Clicks is not enough traffic to find out if it will truly work. It does require a bigger budget than $100. I'm not saying it's the only traffic source, but if you have the budget and patience to scale, it will be worth it.

    Thanks for your feedback :)
     
  6. T J Tutor

    T J Tutor Administrator Administrator moderator affiliate

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    Always great contributions @ringpartner ! More gold in your posts for Call Campaigns than I have seen in many courses.

    Thanks Mike!
     
    ringpartner likes this.
  7. tom804

    tom804 Affiliate affiliate

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    Yes CPC can be high not only on Google but in Bing/Yahoo as well. The trick is to look for search terms not just keywords.
     
    ringpartner likes this.
  8. ringpartner

    ringpartner Affiliate Manager Affiliate Manager affiliate

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    T J Tutor likes this.
  9. cucr3

    cucr3 Affiliate affiliate

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    I have read all about landing pages needed for call only campaigns, but I have never seen one. Can someone provide an example? I imagine just a one page lander (similar to a PPV lander), big header, big red CTA call now button, some information on the niche, and then a footer with privacy policy and contact us. Does this sound right? Does Google require a legitimate site like typical adwords ads for call only ads?
     
  10. Anonymous Marketer

    Anonymous Marketer Affiliate affiliate

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    Great post. I am struggling with QS with bing ads. I am using several spy tools to find out which one is working. I am sending directly to the sales page. Is this cause for low QS? Should I create a landing page?
     
  11. Jim Moriarty

    Jim Moriarty Affiliate affiliate

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    Landing page is the more important for quality score. Don't use direct link as you are lost your leads. Collect your leads by furnishing your landing page. Make sure you are using unique articles.
     

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