Birthday Emails

[T J Tutor]

I just started including Birthday emails to my subscribers a few months ago and actually have increased my open rate a bit. Anyone else here using them and have some good experience with them?

 

[K]

Great idea, what software is this on?

 

[T J Tutor]

I use S2Member for membership on my continuity sites and they have custom registration options
Custom Registration/Profile Fields (optional, for further customization)

So I make an "optional" Birthday reg field and let them know we love to send a birthday greeting to our members. All reg data is integrated into MailChimp. S2Member has MailChimp integrated.

 

[Taylor Barr]

We have this capability in GetResponse as well and customer's who use it -- report excellent open rate and click through results for whatever call to action they have within the email. Great idea and post!

 

[MxyzptlkFishStix]

The day after.

 

[T J Tutor]

The day after.

What?

 

[MxyzptlkFishStix]

What?

Everyone usually expects a "present" on or before their birthday. People are more attentive to a belated birthday email from my tests. They usually get a gang of birthday emails from everyone (forum software, marketing messages, etc.) that your email has to compete with.

 

[azgold]

I've never done this but I've been on lists that do....and I always open those.

 

[K]

We have this capability in GetResponse as well and customer's who use it -- report excellent open rate and click through results for whatever call to action they have within the email. Great idea and post!

Any examples of the call to action?

 

[HelenVendo]

Everyone usually expects a "present" on or before their birthday. People are more attentive to a belated birthday email from my tests. They usually get a gang of birthday emails from everyone (forum software, marketing messages, etc.) that your email has to compete with.

Interesting suggestion. I agree. I receive so many emails from various companies, services, friends etc. on my birthday I can hardly manage open them all. And I can be not so attentive reading greetings from companies because it's too much.
So receiving congratulations on the next day can really pay my attention to it.