B2B Marketers: Is Your Site Immune To Penalties & Algorithmic Updates?

[djbaxter]

B2B Marketers: Is Your Site Immune To Penalties & Algorithmic Updates?
by Barry Bowma, Search Engine Land
Jun 1, 2011

One thing you hear about a lot lately in search industry news is how B2C websites are constantly being penalized or how a new ?filter? has been applied to Google?s algorithm that has dramatically impacted their search results. Do brand names and shopping sites come to mind? What about B2B websites? Are they at just as much risk?

B2B marketers, if you think your firm?s website is immune, or incapable of being sent to the abyss by Google, think again. I?m sure you?re aware by now the latest penalty by Google that dramatically saw many of J.C. Penney?s much coveted search rankings plummet. A few years ago, it was BMW. The message is clear ? follow Google?s guidelines, or get in the back of the line.

Read more about specific Google penalties and how to avoid them...

 

[janellelk]

great resource, thanks so much.