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AOL Vs. Google

Discussion in 'General Internet Marketing' started by Linda Buquet, Feb 16, 2006.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    I find it so interesting to learn that even though we all as marketers focus on Google which does send the most traffic - the eCommerce conversion rates were much higher from AOL in a recent study. When you look at the demographics in the quote below, it all sort of makes sense.

    DMNews today has an interesting slant on WebSideStory's index which compares the conversion rates of the four major search engines at consumer eCommerce sites. AOL generated 6.17 percent conversion rates as compared to Google - the lowest at 3.83 percent. (MSN came in at 6.3 and Yahoo 4.07).
    So you want more buyers and conversions? Advertise on AOL. How do you do that? Advertise with Google! ;-) Oh what a tangled and incestuous web we weave!

    What do you guys think?>?>?
     

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