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Am I doing this right? - Mobile APP installs.

Discussion in 'Mobile Marketing' started by John., Mar 14, 2015.

  1. John.

    John. Affiliate affiliate

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    Sup guys..

    So I wanted to try something and it's not really working out and I don't understand why.

    Traffic Source : Airpush
    Tracking : Voluum
    CPA Network : MundoMedia

    Game plan : Buy In App banners from Airpush with a simple funnel : They click on the banner and get redirected to the google store to install the app, simple enough.

    I took my MundoMedia offer link, pasted it in voluum and I used the campaign URL it gave me and put that URL in Airpush as Creative URL.

    Long story short, I have over 430 clicks on MundoMedia and not a single lead.

    I mean the user clicks on a banner because he most likely wants to play the game, but once he's on the store to download the game he leaves the page? And that happened 430 times..?!

    It's my first time promoting mobile offers, might have fucked up somewhere but how is this even possible.

    Thanks for any info (Offer is for Android only and I am targetting Android on Airpush)

    -------------------------------------
    Edit : Sent over 1500 clicks and not a single conversion.. PM'd my aff manager and I guess i'll get answers on monday.

    Could this have something to do with the fact that the offer is WAP Android? I mean I thought this meant it had to be 3g or 4g internet and not wifi, if that's the case, how can I disable wifi in Airpush?
     
    Last edited: Mar 15, 2015
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  3. ContraAl

    ContraAl Affiliate affiliate

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    Does the game cost money? That might be the block.
     
  4. John.

    John. Affiliate affiliate

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    Nope.. Free games

    I have 2 different game offers that my AM suggested. Both are very different games and both are in different GEOs..

    I really dont understand how I can still have 0 leads after 600 clicks on the CPA Network.
     
  5. kerbeross

    kerbeross Affiliate affiliate

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    Sometimes it takes times to the lead to take place because the user needs to open it, but that much clicks with no conversions sounds strange to me.
    I would have paused it till you get some answers..
     
  6. koalahood

    koalahood Affiliate affiliate

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    Yea if there are that many clicks and no leads that seems strange...

    But on your WAP question, you can keep wifi for this offer since the conversion point is when a user open the application.
     
  7. lrs1995

    lrs1995 Moderator moderator affiliate

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    Gaming app install can be hit and miss.

    Interstitial Ads perform well for gaming offers.
     
  8. John.

    John. Affiliate affiliate

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    Yeah read that quite a lot, but still those 2 offers were converting really good and had nice results on the network from what my AM told me.

    Ended up being 1500ish clicks and 0 leads.

    Sent a PM to my aff manager and hope he'll be able to sort this out on monday
     
  9. lrs1995

    lrs1995 Moderator moderator affiliate

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    Whats the payout?
    How much have you spent?
     
  10. John.

    John. Affiliate affiliate

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    Payout was around 2$ in tier1 countries, spent 50ish $
     
  11. koalahood

    koalahood Affiliate affiliate

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    You could try Mobile Facebook Newsfeed, with I would say $20, see how it goes
     
  12. John.

    John. Affiliate affiliate

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    Well I think there's an issue here and I'd like to solve it before doing anything else
     
  13. guyver888

    guyver888 Affiliate affiliate

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  14. John.

    John. Affiliate affiliate

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    1500 clicks of bots on Airpush and no way to even target specific websites or apps on that traffic source? Highly doubt it man
     
  15. kerbeross

    kerbeross Affiliate affiliate

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    is there any update?
     
  16. John.

    John. Affiliate affiliate

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    Nope, still waiting on answers.

    If someone has an Android phone and is from USA or something i'd be glad to get in touch and see if my link work haha
     
  17. Jon H

    Jon H Affiliate affiliate

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    I've been through this, very frustrating. Some apps seem like they'd be winners, but most of them are duds. Just got to keep launching to find the winners. $50 for a $1 app is too much for testing in my opinion. I would kill it way sooner than that.

    If you had 1500 clicks, you must have had a boat load of impressions.

    Did you have a chance to optimize while it was running, blocking app/sites with tons of impressions and no clicks as well as block app/sites with tons of clicks and no conversion? (Sorry if this is elementary), blocking apps/sites that have spent 3x offer payout with no conversions?

    Did you use your own banners or theirs?
     
  18. kerbeross

    kerbeross Affiliate affiliate

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    Just download tunnelbear app to your phone, connect to a USA server, and test the link out..
     
  19. John.

    John. Affiliate affiliate

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    Ahh damn didn't know you could block certain apps/websites on Airpush..? Could you show me where is that option I can't find it anywhere...

    And advertiser's creatives, just wanted to test it out like that for a first campaign. But yeah if you could enlighten me on how to block bad targets that'd be awesome
     
  20. Jon H

    Jon H Affiliate affiliate

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  21. John.

    John. Affiliate affiliate

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    Ohhh awesome thanks..!

    And is there any way to add ''blacklisted'' apps when I create a new campaign? Can't seem to find that either..
     

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