Common newbie mistakes while running financial offers
In 2022, financial offers became one of the most popular affiliate marketing verticals.
There are always a lot of potential customers motivated to get quick additional income.
Therefore, the more users invest, the more money webmaster will make.
At the same time, you are unlikely to secure good AC stats without preparing the
campaign and keeping all the vertical-specific nuances in mind. Today we cover the
most common mistakes newcomers make while working with the financial sector.
A quality offer is the basis of success.
Let's say the affiliate promotes the opportunities that the advertiser provides. In other
words, more opportunities for clients - higher chances to get them.
For example, there can be some unique conditions for the first deposit. Similar bonuses
always attract the TA, while choosing not to include them will hardly help your ROI.
Segment your target audience
Talking about financial offers, the main trigger of your target audience is a desire to
make money. Also, do not forget that each user segment has its own needs and goals:
different age groups require different approaches, and switching to a new GEO will
likely force you to adopt a new promotion strategy.
The landings' mobile version should be easy to use
Mobile traffic is becoming increasingly dominant each year, and users click ads
specifically from their phones. In other words, users need a convenient and working
mobile version of the site. Otherwise, the client will not even see the promotional offer
and immediately reject it.
Summing up
Today we have analyzed several points that must be known for entering the financial
vertical. We will be glad to hear your comments and suggestions, and if you got any
questions, go ahead and ask them in our chat: Aivix - chat [ENG]
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