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Advantages of Link building

Discussion in 'Search Engine Optimisation' started by Sharier, Feb 20, 2012.

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  1. Sharier

    Sharier Affiliate affiliate

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    Internet has grown to be the utmost source of information and with the dependency on search engines for a query growing, it becomes extremely important that websites need to be ranked higher in the search engine positioning as the sites displayed on the first page of the search are the most visited ones. Link building is an important tool of the SEO that is done to achieve this task. Link building creates anchors to the site such that there is increased traffic from other websites that have related content. Besides this, there are several other advantages of link building and these are as follows:

    • The most important advantage of good link building is that it ranks a page higher in the search engine ranking. This ensures that it is visible to the visitor when he makes a query.
    • Credibility and trust are built through effective link building. The known and popular search engines display the higher ranking websites in the first page of the search. Thus a higher ranking ensures a higher position and if the links are coming from well-known sites, the authenticity of a website increases further.

    • Increased traffic is also a major advantage that link building provides. More visitors are attracted to a site that is highly ranked and has links coming from reputable websites.

    • Link building proves to a very cost effective method of advertising and generating traffic. A strong network of links established with other known and established sites helps in getting traffic. Links established in forums and blogs that are regularly visited, can be a good source of traffic. Often users exchange links with other users. This is like cross linking and both the parties benefit from it.

    Therefore effective link building acts as a method of advertising and in turn bringing more traffic which could result in higher conversion rates. However care should be taken to take the services of professionals for the very important task of link building.
     

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