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Ask Me Anything About Explainer or Whiteboard videos

Discussion in 'General Affiliate Marketing Forum' started by Faisal Javed, Jun 27, 2015.

  1. Faisal Javed

    Faisal Javed Affiliate affiliate

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    When it comes to internet marketing, there are a lot of standard tools used to increase conversion rates. Animated videos are one of that and proven to increase conversion up to 100% of many marketing campaigns!

    So what is Explainer/whiteboard Video?
    Quite simply, an explainer/whiteboard video is a short animated video that explains what you do, the customer you serve & the problem you solve in a engaging style of animation within one to two minutes.

    Explainer or the Whiteboard videos are the essential part of the marketing strategies these days. Video has unlimited benefits when it comes to marketing your business.

    Science has demonstrated that when people just “watch videos”, unless they’re “Hollywood” quality, they soon drift off or click away somewhere else.
    Explainer/Whiteboard Videos are different. The part of your brain that’s activated when watching an illustration being drawn causes the same emotion as if you were actually drawing yourself.
    This keeps you watching – you need to see how it’s going to turn out!

    here are the examples of the two popular styles:

    Explainer Video


    Whiteboard Video


    The process is pretty simple it involved following steps:

    1. Script (150 word of script can make a 1 minute of video)

    2. Voice-over (usually done by professionals with there own recording studios)

    3. Illustration (The process where drawing are made and storyboard is created)

    4. Animation (Final process where the still drawings bring to life)

    "Remember, the most important part of an explainer video isn’t the video… it’s the script"

    If your business is looking to increase conversion rates, an explainer/whiteboard video may be exactly the secret weapon you need.

    Websites with video are 50 times more likely to be ranked on Google's first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That's right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing. Now that you're on the front page of Google, more people will watch your video and be totally stoked to buy your product. You earn money. Sales are good.

    Explainer video companies can produce videos at much better rates than agencies. Take advantage and watch a small spend turn into a great, gigantic return. Dropbox spent $50,000 to tell their story through an explainer video. It resulted in 5 million new customers and over $24M in revenue. CrazyEgg stepped up their revenue $21,000 a month.

    The power of utilizing explainer videos for your business is clear – harness the power of video to bring about action in consumers, executives, or whoever your audience may be!
     
    animated video maker and Ruann like this.

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