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Moving forward with your monetization strategies, take into account these trends emphasised by industry influencers at the Programmatic I/O Conference organised by AdExchanger:
1. digital media usage is driven by mobile apps ($53.4B will be spent on in-app ads by 2020)
2. most mobile RTB traffic comes from wifi (people viewing programmatic ads tend to be stationary)
3. marketers need to understand multichannel audience targeting
4. mobile native ads provide the best user experience (Native ads will make up over half of ad spend this year)
5. the IAB universal measurement SDK to reduce pub latency issues
6. Supply Path Optimization = getting the lowest CPM, at the lowest fees, and best access, to get the best eCPM
Understanding developments in the advertising scene and following trends can help you squeeze the most out of your monetization capabilities.
You can read the entire article here: vi blog - The top 5 talking points from Programmatic I/O NY 2017
1. digital media usage is driven by mobile apps ($53.4B will be spent on in-app ads by 2020)
2. most mobile RTB traffic comes from wifi (people viewing programmatic ads tend to be stationary)
3. marketers need to understand multichannel audience targeting
4. mobile native ads provide the best user experience (Native ads will make up over half of ad spend this year)
5. the IAB universal measurement SDK to reduce pub latency issues
6. Supply Path Optimization = getting the lowest CPM, at the lowest fees, and best access, to get the best eCPM
Understanding developments in the advertising scene and following trends can help you squeeze the most out of your monetization capabilities.
You can read the entire article here: vi blog - The top 5 talking points from Programmatic I/O NY 2017