I didn't know that and still wondering why?
But anyways, I think the domain name helps a little bit for getting good rank in SERPs. But SEO can make it more accurate and it will come out in SERP if tried well. It is still possible.
Think of this way.
2 things to do with your website
On the Page Optimization
Off the Page Optimization.
Also Optimizing images need to be done in order to better crawling by bots.
Design of website, placement of navigation bars etc. etc.
For Promotion, Stay away from black hats, link farms...
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