Alexa's 2021 checklist for writing blog posts
Read the whole post to read full explanation and understand each action point in the list
blog.alexa.com
![checklist-for-writing.jpeg](https://blog.alexa.com/wp-content/uploads/2018/03/checklist-for-writing.jpeg)
Read the whole post to read full explanation and understand each action point in the list
![blog.alexa.com](https://blog.alexa.com/wp-content/uploads/2018/03/checklist-for-writing-fb.jpeg)
36-Point Checklist for Writing a Fully Optimized Blog Post - Alexa Blog
Use this 36-point writing checklist to make sure you fully optimize your blog posts for readers, search crawlers, and your marketing goals.
![blog.alexa.com](https://blog.alexa.com/wp-content/uploads/2017/02/Alexa-Favicon-16px.png)
- Create a starter headline
- Identify your audience
- Know your purpose
- Assign one primary keyword
- Use the primary keyword in the headline
- Assign a few secondary keywords
- Write 300+ words
- Add value
- Show, don’t tell
- Use the active voice
- Write for an eighth-grade reading level
- Don’t steal content
- Provide proper sources
- Use subheadings
- Use the primary keyword in at least one subheading
- Break up big paragraphs
- Highlight important information
- Add supporting graphics
- Ensure that images are the right size
- Add the primary keyword to the image alt tag
- Use the primary keyword in the image file name and title
- Avoid image copyright infringement
- Use the primary keyword in the page title
- Use the primary keyword in the meta description
- Use the primary keyword in the first paragraph
- Use the primary keyword near the end of the copy
- Use the primary keyword naturally in the copy
- Use each secondary keyword at least once in the copy
- Add links to relevant internal pages
- Add links to other high-quality webpages
- Set outbound links to open a new page
- End with a call-to-action
- Write additional headlines
- Optimize for social sharing
- Perform a final copy edit
- Check on-page SEO