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Why Mailchimp Didn’t Work for My 100k+ Affiliate List (and What We’re Building Instead)

Mislav Odak

New Member
affiliate
Hey everyone,

Quick background: I run two large affiliate sites in Croatia with over 100k newsletter subscribers. I used Mailchimp for years and was paying $800+ per month just to send weekly newsletters.

The problem? I only used a small fraction of Mailchimp’s features. Ecommerce workflows didn’t really apply to affiliate publishers, and I was overpaying for a large list that wasn’t generating enough ROI.

I tried Sendy to cut costs. That helped on price, but it was clunky, required constant manual segmentation and maintenance, and the interface felt very outdated, which slowed down how often I could send campaigns.

So I decided to build my own email sending platform with my technical partner. The core idea: reliable delivery, good editor, and pricing based on sending volume, not list size.



What we currently have:

  • Drag-and-drop email builder (no coding needed)
  • Tracking: opens, clicks, bounces, unsubscribes
  • Contact import via CSV and custom segmenting
  • Affordable pricing based on sending volume

What we’re building (affiliate-first features):

  • Automatic affiliate link conversion
  • Integration with affiliate networks to pull creatives, products, banners, coupons
  • Dashboard for affiliate performance: commissions, clicks, revenue by advertiser/segment
  • Dynamic segmentation based on affiliate performance and interests
  • AI-assisted campaign drafts with highest EPC offers, optimized subject lines, and recommended segments

The core product is live. Our early users are getting perks including discounted grandfathered pricing when the affiliate-specific features roll out. Spots are limited, so if you’re interested, comment below to join the early users list.


Questions for the community:

  • What features would make your life easier as an affiliate marketer?
  • Which affiliate networks should we prioritize integrating first?
 
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