Renji
New Member
High customer value
The crypto audience consists of investors, traders, and risk-takers. Once a user makes their first deposit on a crypto exchange, they often stay active for a long time. That’s why companies are willing to pay large amounts for every FTD (First Time Deposit). A single qualified lead can bring in significant lifetime value.
Difficulty of acquisition
Advertising platforms strictly regulate crypto-related promotions. Facebook, Google, and TikTok require licenses, compliant landing pages, and transparent funnels. As a result, there are fewer available channels and tougher competition. The cost per click rises, as does the cost of testing campaigns.
Limited supply of quality traffic
There aren’t that many real leads with a genuine interest in investing. Most users click out of curiosity but never take action. That’s why affiliates and media buyers are fighting for a narrow segment of “hot” traffic — users who are actually ready to invest.
High risks and tough moderation
Crypto projects often exist in a gray area between compliant and non-compliant niches. This forces affiliates to use advanced cloaking techniques, pre-landers, and warm-up campaigns to pass moderation — all of which increase costs and complexity.
Global market and massive budgets
Major crypto exchanges like Binance, OKX, and Bybit compete on a global scale. Their payout rates set the standard for the entire industry. When a brand is ready to pay $300–$500 per deposit, it automatically drives up the price of clicks and leads across the board.
Crypto traffic is expensive for a reason. It represents real money, high conversion rates, and intense competition. Success in this vertical requires not just good ads, but also smart strategy, data analysis, precise targeting, and an understanding of compliance limits.
In many ways, crypto traffic is the pinnacle of affiliate marketing — high risk, high skill, and the potential for exceptional profit.
The crypto audience consists of investors, traders, and risk-takers. Once a user makes their first deposit on a crypto exchange, they often stay active for a long time. That’s why companies are willing to pay large amounts for every FTD (First Time Deposit). A single qualified lead can bring in significant lifetime value.
Difficulty of acquisition
Advertising platforms strictly regulate crypto-related promotions. Facebook, Google, and TikTok require licenses, compliant landing pages, and transparent funnels. As a result, there are fewer available channels and tougher competition. The cost per click rises, as does the cost of testing campaigns.
Limited supply of quality traffic
There aren’t that many real leads with a genuine interest in investing. Most users click out of curiosity but never take action. That’s why affiliates and media buyers are fighting for a narrow segment of “hot” traffic — users who are actually ready to invest.
High risks and tough moderation
Crypto projects often exist in a gray area between compliant and non-compliant niches. This forces affiliates to use advanced cloaking techniques, pre-landers, and warm-up campaigns to pass moderation — all of which increase costs and complexity.
Global market and massive budgets
Major crypto exchanges like Binance, OKX, and Bybit compete on a global scale. Their payout rates set the standard for the entire industry. When a brand is ready to pay $300–$500 per deposit, it automatically drives up the price of clicks and leads across the board.
Conclusion
Crypto traffic is expensive for a reason. It represents real money, high conversion rates, and intense competition. Success in this vertical requires not just good ads, but also smart strategy, data analysis, precise targeting, and an understanding of compliance limits.
In many ways, crypto traffic is the pinnacle of affiliate marketing — high risk, high skill, and the potential for exceptional profit.
