Which LATAM GEO Is Most Underrated Right Now?

[Rivertraffic]

Brazil gets most of the attention.
Mexico is growing rapidly.

But what about Colombia, Peru, or Chile?
Which LATAM GEO do you think deserves more attention in 2026?
And why?

 

[DoubleImpactPR]

Uruguay is a smaller market, but with excellent purchasing power and user retention (based on my past as a dating advertiser).

Chile is another one that can do very well - the localization of ads tools and product needs to be very proper though. Latin America requires nuance.