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Which is more effective for the website to increase more traffic?

Which is more effective SMO or PPC.

Both are equally important, It all depends on your business requirements,

SMO : Businesses who want to connect, Share , create brand awareness, customer support & International present opt Social Media Optimization.

PPC : Businesses which wants more leads in less time frame opt PPC. which makes them reach interested audience, at very less time.
 
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