When to cut a campaign?

[Goldensharkmarketing]

Hi

I been told you quit a campaign if you are not converting after 10X payout for low payout offers.
But let's say after optimizing and 10X spending > offer payout I had conversions but still negative ROI, what should I do?

Continue to optimize or cut the campaigns?

 

[CoolSpot]

hey,

I would say if after spending 10x > offer payout then you should be looking at where you can optimize further, unless when you look through your data and dont see the campaign capable of making a positive ROI, eg/ to get a $3 conversion you are spending $40-$50 ( after optimizing the campaign ) I would either look for a new approach with it or cut it completely, just my 2c (im still new at this so take my advice with caution)

I guess the main question is, do you feel that you can turn it into a positive ROI?

 

[captain47]

What is your ROI right now? And what sort of testing have you done? (like, did you test landing pages? Banners? How many angles? Different traffic source? etc)

 

[monasco]

Yeah, what captain47 said.

I hope you aren't running just one angle and testing like 10 images.. although it may be extremely hard to avoid doing this when starting out.

 

[goodoboy]

Hello,

You should let the campaign run for a days before cutting campaign. You have some conversions, so that means something. Let it run. Maybe you look at data and will be able to cut bad targets.