What is the difference between 'impressions and clicks'?

[scottkeith75]

I have Googled, Youtubed, and searched high and low for the definitions, but it sounds to me like impressions and clicks are the same thing, but my stats say otherwise...any ideas, thoughts, or direction would be appreciated.

Thanks

 

[StackCash]

Hey Scott,

This is pretty simple.

Impressions = How many times your ad is shown. So, if your Google text ad shows up in 100 searches, you have 100 impressions. How many impressions you receive depends on a few determinants such as CPC/CPM, keywords, competition, and quality score.

Clicks = How many times your ad was clicked on.

Hope this helps.

- Vin

 

[scottkeith75]

Hey Scott,

This is pretty simple.

Impressions = How many times your ad is shown. So, if your Google text ad shows up in 100 searches, you have 100 impressions. How many impressions you receive depends on a few determinants such as CPC/CPM, keywords, competition, and quality score.

Clicks = How many times your ad was clicked on.

Hope this helps.

- Vin

Very helpful indeed! Thank you so much.