What is based Facebook PIXEL on?

[Snoopp]

I have Facebook Ad and it's working well with Precise targeting (phase 1). My pixel learned something already...

so I am going to "phase 2" and make BROAD interest targeting for the same product (but now my pixel has some knowledge from Phase1).

Q:
On what BASIS facebook Pixel will know that I want to target similar people like in Phase1 in order to sell the same product? Is is target URL or what? What if URL changes?

 

[azgold]

Hi, Snoop.

You can create a lookalike audience once your pixel tracks 100 conversions, or you can optimize your bids so that your ads only show to those most likely to convert.

You can read the details here:

The Facebook pixel

 

[Snoopp]

@azgold thanks for reply but I didn't mean that

What I mean is ... How Facebook pixel know in what niche I want to sell my products? Does it depends on Campaing or Ad Account? (pixel knowledge gathering)

 

[tyoussef]

hello @Snoopp
facebook knows the best audience for your campaign depends on the events you gave to it.
the more conversions it gets the more smarter it becomes .
did you understand the Point?

 

[Snoopp]

Yes of course but how do they know if in my campaign I am selling Chairs or TVs?

 

[tyoussef]

the pixel don't care what you selling ,
it just knows your audience by the interests and other aspects (age,gender ...etc) of the people that fires the event you gave to it .

 

[Snoopp]

Ok so people who are likely to buy Chairs or TVs will be in the same same bag? It doesn't make any sense...

It would make sense to me only if I would have to create separete Ad Accounts per different Niche.

 

[azgold]

I may be wrong but I think it uses your product or landing page, maybe not a specific product. For example, it might show that your chair product page got x views/sales or your TV landing page had x click throughs. It shows them as separate and optimizes them separately. At least, that's my understanding.

Help Center

 

[tyoussef]

are you talking about Promoting One Product Or many Products in the same Page ?

 

[Snoopp]

@azgold : I think you got what I mean because you are trying to figure it out like me. But you must have in the back of your head that product URLs (or LP url) may change...

@tyoussef : Many different products in the same online store (so different niches/interests)

 

[azgold]

@azgold : I think you got what I mean because you are trying to figure it out like me. But you must have in the back of your head that product URLs (or LP url) may change...

@tyoussef : Many different products in the same online store (so different niches/interests)

Ohhhhhhh! You can add a pixel to your product catalogue: Help Center

From there, FB optimizes by showing the product most likely to convert for each particular customer.

Am I understanding you yet? {hoping}

 

[Snoopp]

Hehe nope! Catalog will help when you have Dynamic Ads etc.

To just make use of Pixel learning curve about Audience Interests it's not necessary. The only question still remains... how it works?

 

[azgold]

Hehe nope!

 

[Snoopp]

No worries! I feel like no one could understand me for a week.

 

[tyoussef]

@Snoopp not a week we will Understand each other Soon .
Any ways i think at least you have got the Concept of FB smart Pixel and How it works.

 

[Snoopp]

I'm gonna try to ask question looking at Pixel learning curve from the end. Maybe that will help you think of the answer. Three heads are better than one.

Let's say my Fb Pixel gathered a lot of data about buyers. I'm selling Chairs and TVs. I set up campaign with "Zero Targeting" (= No Interest). I introduced new products to the store. How pixel will know if I want to sell Chairs or TVs in particular campaign?

 

[tyoussef]

let's make is easy
that's 2 campaigns
understand ?

 

[Snoopp]

Yes - but if you could explain the difference between single campaign (with using 2 niches) and totally two separate campaigns - it would be cool !

 

[tyoussef]

Don't make IT HARD FOR YOUR self @Snoopp
people that are doing drop shipping they only test one product for each campaign .
and that's Better than what are you trying to do => make sense ?.
you only need to Promote one product for each campaign .
what's the point of putting your entire store in a single campaign ?.

 

[Snoopp]

I'm trying to make it clear...just asking what's the difference

So what u say is:

Chairs campaign 1 -> chairs product

TV campaign 1 -> TVs products

What if I make next campaign for Chairs e.g. "Chairs campaign 2"? Will FB pixel have to learn everything from the beginning about buyers for this campaign or it will get use of the data about "Chairs campaign 1" buyers somehow?