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What exactly is Social Media Traffic? What does it really mean?

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When it says social Media traffic allowed for some dating offers what does it really mean?
Now Facebook doesn't allow dating sites as paid advertisement.
Then is it posting the URL in the wall or in the Fan page to drive in traffic for the offer, is what Social Media traffic is?
I thought that it is spamming?
How does social media work. Please advice.
 
These are other social sites in addition to FB. There are many more, but this is the top 15. Most all have some type of marketing angle or option that can be used by publishers. Social Sites are becoming restrictive in some ways as to how you may, or may not, market inside their respective platforms and you need to read the terms of use (TOS) to determine what you can and cannot do.

FB is very restrictive as of now with dating offers and it would not be wise to try it. Read the FB TOS and you will see they have outlined their regulations as to what can and what cannot be advertised with them. Also, running CPA offers with direct links is becoming difficult, or impossible, these days with many platforms. Always read the TOS of any platform you run ads on!

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When it says social Media traffic allowed for some dating offers what does it really mean?
Now Facebook doesn't allow dating sites as paid advertisement.
Social Media traffic can be from any of the social networks, not just Facebook.
Its very hard to run dating on Facebook now a days, you might have better luck with POF.
 
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