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What’s Working for Gambling in 2025? (Quick insights from CSC)

CSC_Alex

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Hey Affilatfix community, thanks for the warm welcome! :-)*

You asked which channels are working best for Gambling lately — here’s a quick breakdown

✅ What’s working for us right now:

1. Google Ads — still king in ROI
For us, Google remains the most reliable and scalable source for gambling, especially on branded & high-intent search. The key is long-term account warm-up, proper negative keyword structuring, and deep funnel alignment. Tier 1 GEOs work great with local brand wrappers.

2. Facebook delivers volume
Still powerful when paired with strong creatives and cloaking. We focus on white-hat angles like “safe entertainment” and “instant rewards”. GEOs like LATAM, CEE, and SEA are stable.

3. Taboola = consistent, controlled growth
Great for storytelling landers and soft-conversion flows. Not for hard sells — but brilliant for mid-funnel scale. PL and DE are solid here.

4. Bigo Ads — surprisingly promising
Mobile-native creatives with dynamic hooks perform well. Conversion quality can vary, but CPAs stay stable with creative rotation.

️ Current challenges:
Operators lag behind on funnel testing — we often create our own pre-landers to adapt fast.
Ad ecosystem volatility (especially iOS) requires constant flow-monitoring and payment localization.
Domain bans — solved this via our proprietary rotating link network.

Key lessons from managing agency-scale:
Google gives highest quality, but requires discipline and deep setup.
Don’t follow “channel trends” blindly — own your stack, own your data.
Operational sync (media, analytics, tech) is critical when scaling across 4–5 platforms.
Let us know if you’d like us to share:

A full breakdown of our Google account strategy
What our day-to-day inside the agency looks like
Real-life Taboola scaling case with numbers
 
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