I have seen a lot of talk about search traffic on here, but not much else. Is anyone testing pay per call on other traffic sources other than adwords and bing? Search has obviously been a big part of pay per call for a long time, but over the last 6 months more traffic sources have been emerging as big opportunities.
Here are a couple I would recommend for anyone looking to test something new:
Facebook Newsfeed:
News article angle works well. "Single mom finds a way to write off over $16,000 in credit card debt and now she's sharing her secret". Try to work the phone number into the content, or at least avoid big "call now" buttons. Needs to appear somewhat natural.
PPV/CPV:
Not just for tech support anymore! Lower competition targets for niche verticals. Walk In Tubs, Legal, Plumbers, etc. "Attention visitor: You may qualify for special promotions", "Call within the next 5 minutes", etc. The usual stuff. Extremely high conversion rates and very impressive ROI in most cases.
Has anyone seen much success outside of search yet?
- Jon
Here are a couple I would recommend for anyone looking to test something new:
Facebook Newsfeed:
News article angle works well. "Single mom finds a way to write off over $16,000 in credit card debt and now she's sharing her secret". Try to work the phone number into the content, or at least avoid big "call now" buttons. Needs to appear somewhat natural.
PPV/CPV:
Not just for tech support anymore! Lower competition targets for niche verticals. Walk In Tubs, Legal, Plumbers, etc. "Attention visitor: You may qualify for special promotions", "Call within the next 5 minutes", etc. The usual stuff. Extremely high conversion rates and very impressive ROI in most cases.
Has anyone seen much success outside of search yet?
- Jon