Tracking Keywords on Microsoft Ads

[JailHouse]

How do I track keywords on Microsft Ads?

Specifically, I have a landing page.

I would like to display the keyword that the user typed into the search box on Bing to be shown on my landing page.

At the same time, I would like to know what that keyword was.

What do I need to do within my campaign to keep track of the keywords?

So far, I have found this to be a starting point:

https://mydomain.com/subpage&kw={some_keyword}

Any ideas?



JH

 

[Graybeard]

assign utm_ values in the URL query string

How do I add UTM tags to my landing page URL?

Learn how to turn on auto-tagging, which lets Microsoft Advertising automatically add UTM tags to your landing page URL.

help.ads.microsoft.com

you can get the tag's value with GA4 or direct from your server logs too

 

[JailHouse]

Is there a simpler way to do that without using Google Analytics?

 

[Graybeard]

if your tracker can grab the utm_tag
HTTP is stateless each connection is new ....

 

[JailHouse]

I don't have a tracker. I'm looking for instructions on what I would need to enter into MS Ads in order to be able to display the right keyword on my landing page.

Any idea?

 

[Graybeard]

To get the information you want, you can use the Keyword report in Microsoft Advertising. This report shows you the impressions, clicks, click-through rate, quality score, quality impact, bid, cost per click, position, and conversions for each individual keyword within your campaign Create a report . You can also sort this data by campaign, ad group, language, network, and other attributes.

To create a Keyword report, follow these steps Create a report

• Sign in to Microsoft Advertising and click Reports in the global menu.

• Click Create report and select Performance from the drop-down menu.

• Select Keyword from the list of report types.

• Choose the columns, filters, and settings you want for your report.

• Click Run to see the report in the browser, or click Download to save it as a file.

I hope this helps you find the information you need. If you have any other questions, please let me know. blush

I asked Bing AI via skype

^1^]: [Create a report - help.bingads.microsoft.com

 

[Graybeard]

MS Ads in order to be able to display the right keyword on my landing page.

Ask Bing AI, one campaign per keyword? Or do you want to know the possible keywords that are relevant to your site's content?

 

[JailHouse]

I understand about reading the report, but I'd like to know how to set up the tracking (maybe tracking template) to show that keyword on my landing page.

I already have my landing page set up so that:

https://mydomain.com/subpage&kw=Hello

will display hello on my landing page.

But how do I set that up in my tracking template?

JH

 

[Graybeard]

Sorry, I am not a Bing ads user.

search 'custom parameters for Bing Ads templates' .

• https://help.ads.microsoft.com › apex › index › 3 › en › 56774#!
  

  Can I use custom parameters? - help.ads.microsoft.com​

  Learn how to add custom parameters to your tracking templates for Upgraded URLs, so that you can track what you want instead of being limited by the URL parameters that Microsoft Advertising provides. See examples of how to define, add, or override custom parameters for campaigns, ads, keywords, or sitelink extensions.
• https://help.ads.microsoft.com › apex › index › 3 › en › 56799
  

  What tracking or URL parameters can I use? - help.ads.microsoft.com​

  Learn how to use URL parameters to track information about the source of an ad click and customize your tracking templates for Bing Ads. See the available parameters for destination, final, tracking and custom URLs, and their return values.
• https://about.ads.microsoft.com › en-us › blog › post › june-2019 › better-tracking-with-final-url-suffix-and-more-custom-parameters
  

  Better tracking, final URL suffix & more parameters - Microsoft Advertising​

  You can now define up to eight pairs of custom parameters in Microsoft Advertising. In addition, we've increased the character limit of the value to 250 characters. With this change, you'll have more space for additional parameters. You can now utilize eight pairs of Custom parameters.
• https://learn.microsoft.com › en-us › advertising › guides › url-tracking-upgraded-urls?view=bingads-13
  

  URL Tracking with Upgraded URLs - Microsoft Advertising API​

  19 Mar 2023Can I use custom parameters? What are Upgraded URLs and how do I upgrade? Tracking templates can be used in tandem with final URLs to assemble the landing page URL where a user is directed after the ad is clicked. Here is an example: Microsoft – Cloud, Computers, Apps & Gaming